More than half of Ford Motor Company (NYSE: F) analysts have Holds on the stock — a fact that startled Jefferies into an upgrade.
“Rarely have we seen an OEM generate so little passion,” the firm’s analysts said Tuesday.
Jefferies’ Philippe Houchois and Ashik Kurian upgraded Ford from Hold to Buy and raised their price target from $13 to $14.
Ford recently accelerated its target fitness date for an 8-percent earnings-before-interest-and-taxes margin to 2020. The change reflects higher cost-reduction targets and a $5-billion deeper capex cut between 2019 and 2022.
“OEMs rarely fail on cost cutting and, having seen its share of the D-3 NA [North American] profit pool shrink 20 points to 30 percent in the past five years, there is scope for recovery,” Houchois and Kurian said.
At the same time, Ford has committed to adjust its vehicle mix toward crossovers and trucks rather than exit cars entirely. Jefferies expects a similar geographic strategy involving a continued global presence upheld by selective regional exposure and joint investments in Europe and Latin America, rather than a retreat from underperforming markets.
Despite Ford’s related restructuring costs, the analysts identify a unique “fortress” balance sheet that protects against cyclical risk and positions Ford to launch a mobility business.
“Ford is getting no credit for ambitious but credible cost targets and for multiple operating and strategic levers still available to improve market and product exposure."
Ford shares were down 1 percent at the time of publication Tuesday afternoon.
Morgan Stanley Revisits Auto OEMs, Says Fiat Chrysler Has 'Strategic Potential,' Ford 'Out Of Favor'
Piper Jaffray Downgrades Ford, Says Autonomous Efforts Won't Drive Fundamental Innovation
Photo by Dave Parker/Wikimedia.
Latest Ratings for F
|May 2018||Morgan Stanley||Maintains||Overweight||Overweight|
View More Analyst Ratings for F
View the Latest Analyst Ratings
See more from Benzinga
- Morgan Stanley Revisits Auto OEMs, Says Fiat Chrysler Has 'Strategic Potential,' Ford 'Out Of Favor'
- China Cuts Car Tariffs, But That May Not Advance The 'America First' Theme
- Piper Jaffray Downgrades Ford, Says Autonomous Efforts Won't Drive Fundamental Innovation
© 2018 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.