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Former HBO CEO Richard Plepler to produce for AppleTV+

Ann Schmidt

Former HBO CEO Richard Plepler is getting into the production game.

Just 10 months after leaving HBO, Plepler has started his own production company, Eden Productions, and signed a five-year agreement with AppleTV+, according to a report from The New York Times on Thursday.

The company will make television series, documentaries and films for the streaming service, which started in November, according to the Times.

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Plepler left HBO in February after 27 years, several months after AT&T took over Time Warner and they together became WarnerMedia.

“It was instantaneously clear to me that I had a wonderful and very privileged run at HBO and I wasn’t going to be able to duplicate that again,” Plepler told The Times. “And I didn’t want to try to duplicate that again. It felt very clear to me that I just wanted to do my own thing.”

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Plepler’s deal with AppleTV+ had been rumored back in November, according to a previous report from FOX Business.

AppleTV+’s new content from Plepler will go alongside its current content -- four television shows "The Morning Show," "See," "Dickinson" and "For All Mankind"  -- which has received mixed reviews.

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Since Plepler left, HBO has been focusing on its own streaming service, HBO Max -- joining the ranks of Netflix, Amazon Prime, Disney+ and AppleTV+.

NBC is also planning to release its own streaming service called “Peacock” in April this year, according to a press release from September.

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