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Business magazine Fortune has raised over $1.3 million in its first non-fungible token (NFT) sale.
The lot sold out in a few minutes and the NFTs are fetching resale prices upwards of seven times the original listing, Fortune reported Friday.
The auction was held on NFT marketplace OpenSea, which experienced tech issues possibly as a result of the traffic experienced.
Tech editor Robert Hackett tweeted that Fortune would be donating 50% of the proceeds to non-profit organizations and holding the rest.