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# Is Francesca’s Holdings Corporation’s (NASDAQ:FRAN) PE Ratio A Signal To Sell For Investors?

The content of this article will benefit those of you who are starting to educate yourself about investing in the stock market and want to start learning about core concepts of fundamental analysis on practical examples from today’s market.

Francesca’s Holdings Corporation (NASDAQ:FRAN) trades with a trailing P/E of 31.2, which is higher than the industry average of 22.8. Although some investors may see this as unappealing, it is important to understand the assumptions behind the P/E ratio before making judgments. Today, I will deconstruct the P/E ratio and highlight what you need to be careful of when using the P/E ratio.

### What you need to know about the P/E ratio

The P/E ratio is a popular ratio used in relative valuation since earnings power is a key driver of investment value. It compares a stock’s price per share to the stock’s earnings per share. A more intuitive way of understanding the P/E ratio is to think of it as how much investors are paying for each dollar of the company’s earnings.

P/E Calculation for FRAN

Price-Earnings Ratio = Price per share ÷ Earnings per share

FRAN Price-Earnings Ratio = \$6.43 ÷ \$0.206 = 31.2x

On its own, the P/E ratio doesn’t tell you much; however, it becomes extremely useful when you compare it with other similar companies. We preferably want to compare the stock’s P/E ratio to the average of companies that have similar features to FRAN, such as capital structure and profitability. A common peer group is companies that exist in the same industry, which is what I use. At 31.2, FRAN’s P/E is higher than its industry peers (22.8). This implies that investors are overvaluing each dollar of FRAN’s earnings. This multiple is a median of profitable companies of 25 Specialty Retail companies in US including J.Jill, Bed Bath & Beyond and Group 1 Automotive. You could also say that the market is suggesting that FRAN is a stronger business than the average comparable company.

### Assumptions to watch out for

Before you jump to conclusions it is important to realise that there are assumptions in this analysis. The first is that our “similar companies” are actually similar to FRAN. If not, the difference in P/E might be a result of other factors. For example, Francesca’s Holdings Corporation could be growing more quickly than the companies we’re comparing it with. In that case it would deserve a higher P/E ratio. We should also be aware that the stocks we are comparing to FRAN may not be fairly valued. Thus while we might conclude that it is richly valued relative to its peers, that could be explained by the peer group being undervalued.

### What this means for you:

If your personal research into the stock confirms what the P/E ratio is telling you, it might be a good time to rebalance your portfolio and reduce your holdings in FRAN. But keep in mind that the usefulness of relative valuation depends on whether you are comfortable with making the assumptions I mentioned above. Remember that basing your investment decision off one metric alone is certainly not sufficient. There are many things I have not taken into account in this article and the PE ratio is very one-dimensional. If you have not done so already, I urge you to complete your research by taking a look at the following:

1. Future Outlook: What are well-informed industry analysts predicting for FRAN’s future growth? Take a look at our free research report of analyst consensus for FRAN’s outlook.
2. Past Track Record: Has FRAN been consistently performing well irrespective of the ups and downs in the market? Go into more detail in the past performance analysis and take a look at the free visual representations of FRAN’s historicals for more clarity.
3. Other High-Performing Stocks: Are there other stocks that provide better prospects with proven track records? Explore our free list of these great stocks here.

To help readers see past the short term volatility of the financial market, we aim to bring you a long-term focused research analysis purely driven by fundamental data. Note that our analysis does not factor in the latest price-sensitive company announcements.

The author is an independent contributor and at the time of publication had no position in the stocks mentioned. For errors that warrant correction please contact the editor at editorial-team@simplywallst.com.