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French online retail sales reached 112 bln euros in 2020 - Fevad

·1 min read

PARIS, Feb 4 (Reuters) - Online retail sales in France grew 8.5% in 2020 from the previous year to reach 112 billion euros ($134.5 billion) as the COVID-19 pandemic drove people towards online purchases, the country's E-Commerce Federation (Fevad) said on Thursday.

Fevad said online retail accounted for 13.4% of the total retail activity in the country last year, versus 9.8% in 2019.

The 112 billion euro figure is three billion euros lower than the forecast given a year ago by the federation, which did not supply a projection for this year.

As in previous years, the online retail sector's growth was helped by an increasing number of online vendors and an increase in transactions, Fevad said.

It also said the COVID pandemic - which led to two national lockdowns last year and killed almost 78,000 people in France to date - had reversed the trend that saw the average spending by shoppers dip over the last years.

That total was 61 euros in 2020 versus 59 euros in 2019.

($1 = 0.8328 euros) (Reporting by Benoit Van Overstraeten; Editing by Sudip Kar-Gupta)