LOS ANGELES, UNITED STATES - June 27th, 2013 /MarketersMedia/ -- According to Statistic Brain, in 2011, companies spent an average of $96 on television and print advertising for every $32 spent on online advertising. By 2016, they estimate companies will be spending $104 on television and print advertising for every $62 on online ad spending. “Companies looking to get the most for their advertising dollars need to understand Search Engine Optimization, Digital Marketing and Online Reputation Management, yet many traditional advertising companies don’t place enough emphasis on these areas. This is where Fresh Interactive steps in,” Justin Lofton, CEO of Fresh Interactive says.
Search Engine Optimization continues to grow and change as the Internet expands. When the Internet was young, companies could stuff keywords onto their website and move up in the rankings, but this is no longer the case. Recent changes to the Google search engine algorithm hurt a huge number of websites and businesses continue to struggle. “Now companies need to optimize all website pages, build high quality relevant links, avoid big SEO traps and integrate SEO into their broader social media marketing plan. Fresh Interactive builds and maintains these types campaigns and many more so companies can keep their focus on customer service and product development,” Justin continues.
Digital Marketing encompasses search engine optimization, social media marketing, and content creation, such as online video and blogging. To make the most of a digital marketing campaign, companies must research and analyze their marketplace to determine which type of digital marketing channel best meets the company’s needs. The campaign must then be created and launched. To ensure the campaign is operating as intended, the campaign needs to be monitored and analyzed over time. This allows changes to be made to ensure the company is getting the most for their advertising dollars. “Fresh Interactive handles all of this for their clients, using advanced proprietary software to give their clients an edge over the competition,” Justin goes on to say.
Companies found they must now protect their brand and improve their online reputation to remain competitive. The Internet has become the new form of word of mouth advertising. Negative content tarnishes a company name. “Fresh Interactive understands the damage negative content does to a brand and, using our proprietary FreshRep Technology, we help companies maintain or gain a positive perception of their brand on the internet. These are just some of the wide spectrum of advertising services that we offer here at Fresh Interactive. The sooner a brand gets started on improving their online advertising, the faster they can improve the ROI for every marketing dollar.” Justin states.
About Fresh Interactive:
Fresh Interactive provides world-class advertising and online marketing solutions designed to help companies grow sales and profits. To achieve this goal, Fresh Interactive optimizes web visibility using their 3D process. First, the digital marketing specialists at Fresh Interactive work to discover what is unique about a client’s company by gathering information on the brand, the market and competitors. Strategies and campaigns are then customized for the client’s brand before they are deployed into the marketplace. The dedicated account specialist continues to develop the campaign by constantly creating content and improving the brand’s digital footprint. Fresh Interactive consists of entrepreneurs and marketing/advertising experts based in Southern California. Using advanced proprietary software, the experts develop client specific campaigns, keeping the focus on the bottom line while delivering quantifiable results.
Visit http://freshagency.com/ for more information.
Name: Justin Lofton
Organization: Fresh Interactive
Address: 28632 Roadside Drive
Via MarketersMedia.com Press Release Distribution. Source:http://marketersmedia.com/fresh-interactive-helps-los-angeles-based-businesses-improve-online-marketing/16772