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Freshpair.com Taps OrderGroove to Delight Customers With the Men's Underwear Club

NEW YORK, NY--(Marketwire - Sep 12, 2012) - Buying underwear just got better. OrderGroove today announced the launch of the new Freshpair Men's Underwear Club. Now members can discover the most sought-after men's underwear styles at the very beginning of the season. Items are handpicked by Freshpair's Expert Stylists and shipped right to each member's doorstep for a sexy, stylish surprise.

The Men's Underwear Club delivers three pairs of the newest styles every three months. Members answer a few questions to determine their size and style and Freshpair's expert stylists select the most anticipated styles, colors, patterns, and fabrics from a wide variety of top brands.

Powered by OrderGroove's subscription commerce platform, the Underwear Club is easy to join (one click to the shopping cart) and the member has complete visibility into upcoming styles prior to shipment via their existing Freshpair account. Convenient reminders keep customers fully informed on shipments and status. Customers pay only $65 each season for a savings of up to 33% from top retail brands with free shipping included in every club membership.

"The Freshpair Underwear Club delivers on the fashion season schedule to delight our customers who are always looking to discover the latest in men's underwear trends," said Freshpair President Matthew Butlein. "This is a key differentiator for our business as we continue to leverage subscription and membership commerce to maximize customer satisfaction and lifetime value, and OrderGroove has been a terrific partner in helping us bring this new opportunity to life. The OrderGroove technology platform provided us with the right infrastructure we need to scale while simplifying the endless complexities behind subscription commerce. The OrderGroove team has been very hands on from the beginning, taking the time to understand our business goals to provide the best possible customer experience that accurately reflects our vision and objective."

The Freshpair Underwear Club extends the success of Freshpair Subscriptions by offering customers a new way to engage with the brand. Launched on the OrderGroove platform in February 2012, Freshpair Subscriptions allow customers to experience the ultimate convenience with automatic underwear replenishment service. Customers can simplify their lives by having their favorite products delivered automatically at the frequency they choose.

OrderGroove also provides Freshpair with immediate access to analytics, reports and customer service tools that allow the company to better understand its customers and the impact of the new programs on its business. With the help of OrderGroove's team, Freshpair Subscriptions and Freshpair Underwear Club offers are optimized in order to maximize response and retention rates from the programs.

"Freshpair Subscriptions answers the question of necessity and the challenge of expired underwear," Butlein continued. "The Underwear Club addresses the need of discovery, so not only is your underwear drawer updated with fresh items, it also keeps our passionate customers on trend with the latest men's underwear styles. By powering both programs, OrderGroove allows us to keep up with our customers no matter how they want to shop."

"With the success of Freshpair Subscriptions, the new Underwear Club adds another layer of value from our platform, enabling Freshpair to address the opportunity of product discovery," said Greg Alvo, founder and CEO of OrderGroove. "With OrderGroove, Freshpair is able to address both aspects to develop new and exciting ways to engage and connect with its most profitable customers by providing the ultimate customer experience, while maximizing lifetime value."

About Freshpair.com
Freshpair is the world's leading internet retailer for men's underwear and women's lingerie needs. Freshpair has been on the industry's cutting edge since the company was founded in 2000. With its proprietary At Home Bra Fitting, Men's Underwear Club, and subscription services, Freshpair offers a consumer experience not found anywhere else. Carrying thousands of styles from more than 100 brands, matched with exceptional advice and excellent customer care, Freshpair is the consumer market leader for underwear and lingerie needs.

About OrderGroove
OrderGroove is a pioneer in subscription commerce that enables brands to identify and interact with their most profitable customers to maximize lifetime value. The company's revolutionary SaaS-based platform, coupled with a team of subscription marketing Retention Experts, allows retailers to tap the power of convenience to turn new and existing customers into repeat buyers -- dramatically increasing sales, building customer retention, maximizing lifetime value, and slashing customer defection rates. Brands using OrderGroove include Johnson & Johnson, Teavana, Jockey, Freshpair, ReStockIt.com and Sally Beauty. The company is privately held and headquartered in New York, NY and backed by investors including Lerer Ventures and Constantin Venture Partners. For more information, please see www.ordergroove.com.