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Frito-Lay Has Created The Most Meta Snack Ever

Kim Bhasin

Doritos has gone unbelievably meta with its new chip flavor.

Behold, the Doritos Locos Tacos-flavored Doritos.

They're Doritos chips that taste like the Doritos Locos Tacos at Taco Bell that have shells that taste like Doritos. 

Umm... you follow? 

Let's break this down.

  1. Frito-Lay invents Doritos chips.
  2. Taco Bell and Frito-Lay join forces to create Doritos tacos.
  3. Frito-Lay makes Doritos chips flavored like Doritos tacos.

The new chips come out on April 8. 

Frito-Lay's also holding a contest to see what people are willing to do to win a pallet of Doritos. Yes, that's a lot of Doritos.

Here's the announcement from Doritos' official Twitter account:

Doritos Locos Tacos will become chips 4/8! Your chance to win a #DoritosPallet: tell us how bold you'd go to try them pub.vitrue.com/tOZX

— Doritos (@Doritos) March 25, 2013

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