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Frito-Lay launches ‘Make Your Own’ Variety Pack as customers snack more than ever this year

Brooke DiPalma
·Associate Producer
·2 min read
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Frito-Lay (PEP) hopes to personalize your snacking experience on your next online order as Americans are snacking more than ever at home.

“More than 14% of consumers are saying they'll snack more this holiday season than they have in the past,” Michael Lindsey, chief transformation and strategy officer for Frito-Lay North America, told Yahoo Finance. “They're completely changing the way that they're buying snacks as well as with the growth of e- commerce and the growth of home delivery.”

On Thursday, the snacking giant launched a ‘Make Your Own’ Variety Pack, which allows customers to choose from more than 100 Frito-Lay products, including brands such as Lay’s, Tostitos, Cheetos, Ruffles, Stacy’s, and SunChips, as well as dips, crackers, and nuts.

Lindsey said consumers are looking for a variety of options at “a time of stress,” including more nutritional options.

“There's certainly a group of people who are looking at nutritious snacks and the ability to augment meals with additional snacking options that perhaps they hadn't considered in the past things like chick-pea based snacks,” Lindsey adds.

However, that has not deterred consumers from indulging in more traditional favorites. He says the company is seeing a “pretty big spike” in those consumers looking for day to day comfort.

“People want their Cheetos and their Lay’s and their Doritos in a time of stress. We certainly see people wanting to go back to those snacks.”

Shelves of snacks for sale inside Walgreens at Cocoa Beach. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)
Shelves of snacks for sale inside Walgreens at Cocoa Beach. (Photo by: Jeffrey Greenberg/Universal Images Group via Getty Images)

Sustainability efforts

Of course, with more snacking comes more packaging. Frito-Lay however, considers itself a leader in sustainability efforts, with Lindsey calling them “absolutely paramount.”

“We've already taken a good portion of the plastic out of the system by making sure that our bags are compact, making sure that we ship them in an efficient way ... We're looking at a wide variety of options for film, [that is] both recyclable and biodegradable over time; it will move us towards a much lower impact on the environment.”

Since 2019, Frito-Lay has worked to reduce plastic in its packaging. By 2025, the company aims to make 100% of its packaging recyclable, compostable, or biodegradable and increase recycled content in its plastic packaging to 25%.

Brooke DiPalma is a producer for Yahoo Finance. Follow her on Twitter at @BrookeDiPalma.

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