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Fusionex Rolls Out Data-Driven Digital Platform for Leading Oil and Gas Giant

Multi-award-winning AI and Big Data technology leader Fusionex has clinched a contract with one of the region’s largest oil and gas companies to implement a data-driven digital platform to enhance customer experience.

The client is a global energy company, ranked amongst the largest corporations on Fortune Global 500 with over 1,000 gas stations. Known for their oil and gas ventures, their other portfolio includes conventional and unconventional resource exploration and production as well as a diverse range of fuel lubricant and petrochemical products.

This initiative comes amidst the volatile landscape and economic shock the oil and gas industry is facing. As manual, physical and conventional means no longer suffice, the need for digital transformation never been greater. Digital innovations that are being put in place must be executed at an accelerated pace to meet the needs of the new normal, with operations, infrastructure and processes rethought, restrategized and reimagined.

The digital platform leverages analytics to convert data into actionable insights, enabling the client to deliver a compelling customer-first experience and greater business value for their customers. The platform is also able to provide the means to pinpoint key prospects that are capable of creating an impact within the client’s customer base.

"The platform’s AI and Machine Learning algorithms provide the tools for customer data enrichment, allowing the client to gain deep insights into behaviors of its customers. This grants the client the ability to develop effective digital strategies that will enable them to establish higher levels of customer trust, make better recommendations and discover hidden revenue streams, opportunities or gaps for more growth and optimization," said Fusionex Program Director Lim Yi Yang.

Furthermore, the predictive and prescriptive nature of the digital platform can help drive personalization strategies, optimized recommendations and a superior customer experience, resulting in maximized return on investment.

"In these unprecedented times, it is crucial that businesses rethink, restrategize and reimagine their customer engagement efforts. By adopting a data-driven approach, we are confident that the client will be able to derive meaningful and actionable insights from data as it is a key competitive advantage. As the client has always been receptive towards implementing new innovations, we are excited to be part of their digital enhancement and transformation journey," said Fusionex Group CEO Dato’ Seri Ivan Teh.

"With their expertise in the field of oil and gas, coupled with our state-of-the-art solutions, we believe that this coalescence of business and technology will see their customer experience capabilities revolutionized and taken to new heights. As both parties are on the same page on the issue of adjusting to a new normal as soon as possible, we are both working at an accelerated pace to ensure that implementation takes place immediately," said Teh.

About Fusionex

Fusionex is an established multi award-winning data technology provider specializing in Analytics, Big Data, IR 4.0, Machine Learning, and Artificial Intelligence. Its offerings are focused on helping clients unlock value and derive insights from data. Featured on Forbes, Bloomberg, Gartner, IDC, Forrester, Edison and Huffington Post, Fusionex is the largest Big Data Analytics company and market leader in ASEAN, bringing state-of-the-art, innovative and breakthrough data-driven platforms to its stable of clientele (including Fortune 500, FTSE companies, large conglomerates as well as a wide array of small and medium enterprises (SMEs)) that spans across the United States, Europe as well as Asia Pacific. Fusionex is also an MDEC GAIN company as well as an MGS recipient.

Gartner’s 2018 report on Modern Analytics and Business Intelligence shortlisted and commended Fusionex’s data technology platform. In addition, Fusionex has been identified as a Major Player in IDC’s MarketScape Report for Big Data & Analytics. Fusionex is the only ASEAN-based company to be featured in both reports, cementing its credentials in the data technology market for this region.

To learn more about Fusionex, visit www.fusionex-international.com

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Nancy Baker