NEW YORK, Jan. 11, 2018 /PRNewswire/ -- Fastbase, Inc. is about to set new standards in the world of digital marketing and lead generation with the launch of what will be the future's most powerful CRM system. The first version of the new CRM system will be released in the summer of 2018, and will be freely available to all Google Analytics users. Visitor data and web leads generated from the Google Analytics add-on will automatically feed, in real-time, into the user's CRM system. The new CRM system will feature brand new capabilities for managing leads as well as built-in features for both assessing and predicting the best leads, saving businesses time with follow-up and sales. "The new CRM software will display the most relevant leads for any business regardless of industry or location. Contacting the right person at the right time is important for success; therefore, we have built-in data from Google Analytics and advanced algorithms to predict which leads are the best for businesses," states Fastbase, Inc. Founder and CEO, Rasmus Refer. Marketing automation tools like Fastbase, Inc., have grown in popularity as businesses seek to automate sales and marketing initiatives to eliminate repetitive routine tasks. CEO of Agency Management Institute and Forbes.com contributor, Drew McLellan emphasizes in the article Six Simple Steps To Mastering Marketing Automation the importance of lead generation and automation in marketing strategies, "Lead generation is the top priority for most CMOs that I talk to, so it's not surprising that marketing automation software has gained such traction within the industry. It has the potential to make lead generation easier and more efficient than ever." With Fastbase, Inc.'s new CRM system, CMOs will be able to automate inbound marketing and sales prospecting activities from one central platform. Additional information and updates regarding the new CRM system will be released in April 2018. Fastbase, Inc.'s wide portfolio of digital products are easy-to-use and implement and have transformed B2B sales and marketing strategies worldwide, enabling B2B businesses to contact their online leads in real-time. With access to billions of Google searches and with its ongoing analysis of digital footprints, Fastbase, Inc. will continue to provide Google Analytics users with invaluable data to discover new leads and engage new audiences to grow their business.
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