NEW YORK, NY--(Marketwired - April 14, 2016) - Four leading media companies -- Gannett Co., Inc., Hearst, McClatchy and Tribune Publishing Co. -- today announced the formation of Nucleus Marketing Solutions. This premier marketing solutions provider will connect national advertisers to the top U.S. local publishers' highly engaged audiences across existing and emerging digital platforms.
Former Mashable CRO Seth Rogin, whose career has been built on multi-platform brand growth and digital media leadership, has been named CEO of Nucleus. Rogin has experience in mission-based media and will bring his well-known digital expertise to launch Nucleus.
In addition to the news organizations owned by the founding companies, the network expects to include as many as 11 other affiliate partners across the top U.S. advertising markets.
Nucleus will reach over 70% of consumers in the top 30 U.S. advertising markets and provide clients with integrated solutions that deliver on their marketing goals. Digitally, the network will reach 168 million unique visitors. It is a true national content marketing network for integrated multimedia solutions, offering advertisers a brand-safe, easy-to-access and scalable distribution alternative.
Tony Hunter, Tribune Publishing's President of National Revenue and Strategic Initiatives, who will serve as Chairman of Nucleus, said, "Seth's experience as an innovative, transformational force at both The New York Times and Mashable will suit him well in repositioning our industry with marketers. His thought leading digital expertise, and marketing acumen made him our clear choice."
"My lifelong passion has been to support journalism that matters by helping brands connect with the most desirable audiences in environments of high integrity," Rogin said. "I'm humbled by the opportunity and eager to bring startup drive to this important enterprise. No longer will advertisers have to choose between trust and scale. Nucleus can provide it all in one simple solution."
Rogin was most recently Mashable's Chief Revenue Officer, successfully driving the rapid growth of a diverse revenue portfolio there beginning in June 2013. In his time at Mashable, in addition to sudden, large scale revenue growth, Mashable closed three rounds of venture investor funding and expanded around the nation and the globe.
Previously, he worked for The New York Times for 13 years in various positions, including Vice President of Advertising from 2006 until 2013.
A leader in media across platforms, Rogin is often called upon to speak at conferences around the world, at universities, and to the staff of leading media and consumer brands. He serves as a judge for The Festival of Media Awards, Global and Middle East. He was named "One of the 30 best people in advertising to follow on Twitter" by Business Insider. He is a member of Media Industry Newsletter's Media Sales Hall of Fame.
Rogin sits on the Board of Directors of The Ad Council, as well as the Advisory Boards of The Jerry Garcia Foundation and Advertising Week New York and Europe.
About Gannett Co., Inc.
Gannett Co., Inc. (GCI) is a new kind of media company committed to strengthening communities across the nation. Through trusted, compelling content and unmatched local-to-national reach, the company touches the lives of more than 100 million people monthly. With more than 100 markets internationally, it is known for Pulitzer Prize-winning newsrooms, powerhouse brands such as USA TODAY and specialized media properties. To connect with us, visit www.gannett.com.
About Hearst Newspapers
Hearst Newspapers is the operating group responsible for Hearst's newspapers, local digital marketing services businesses and directories. With more than 4,000 employees across the nation, Hearst Newspapers publishes 15 dailies and 36 weeklies, including the Houston Chronicle, San Francisco Chronicle, San Antonio Express-News and Albany Times Union. It also operates digital marketing services and directories businesses under the LocalEdge brand.
McClatchy is a 21st century news and information leader, publisher of iconic brands such as the Miami Herald, The Kansas City Star, The Sacramento Bee, The Charlotte Observer, The (Raleigh) News and Observer, and the (Fort Worth) Star-Telegram. McClatchy operates media companies in 28 U.S. markets in 14 states, providing each of its communities with high-quality news and advertising services in a wide array of digital and print formats. McClatchy is headquartered in Sacramento, Calif., and listed on the New York Stock Exchange under the symbol MNI.
About Tribune Publishing Company
Tribune Publishing Company (TPUB) is a diversified media and marketing-solutions company that delivers innovative experiences for audiences and advertisers across all platforms. The company's diverse portfolio of iconic news and information brands includes 11 award-winning major daily titles, more than 60 digital properties and more than 180 verticals in markets, including Los Angeles; San Diego; Chicago; South Florida; Orlando; Baltimore; Carroll County and Annapolis, Md.; Hartford, Conn.; Allentown, Pa.; and Newport News, Va. Tribune Publishing also offers an array of customized marketing solutions, and operates a number of niche products, including Hoy, El Sentinel and VidaLatina, making Tribune Publishing the country's largest Spanish-language publisher. Tribune Publishing Company is headquartered in Chicago.