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Gap Inc's President & CEO Mark Breitbard Sells 93,808 Shares

Mark Breitbard, the President & CEO of Gap Brand, has recently made a significant sale of shares in Gap Inc (NYSE:GPS). On November 29, 2023, Mark Breitbard sold 93,808 shares of the company, a notable transaction that has caught the attention of investors and market analysts alike.

Who is Mark Breitbard?

Mark Breitbard is a seasoned executive in the retail industry, currently serving as the President & CEO of Gap Brand, a division of Gap Inc. He has been at the helm of the brand, steering its strategic direction and overseeing its operations. Breitbard's experience in retail and fashion is extensive, having held leadership roles at various companies before joining Gap Inc. His decisions and actions are closely watched by investors as they can provide insights into the company's performance and future prospects.

Gap Inc's Business Description

Gap Inc is a global retailer offering clothing, accessories, and personal care products for men, women, and children under the Gap, Banana Republic, Old Navy, Athleta, and INTERMIX brands. With a widespread presence both online and through a network of company-operated and franchise retail locations around the world, Gap Inc is known for its wide range of products that cater to a diverse customer base. The company's commitment to inclusivity, sustainability, and innovation has been a cornerstone of its business model.

Analysis of Insider Buy/Sell and Relationship with Stock Price

Insider transactions, particularly those involving high-ranking executives like Mark Breitbard, are often considered a signal of the company's internal perspective on its stock's value. Over the past year, Mark Breitbard has sold a total of 182,272 shares and has not made any purchases. This pattern of selling without corresponding insider purchases may lead some to speculate about the insider's confidence in the company's future growth.

When examining the insider transaction history for Gap Inc, we observe that there have been no insider buys over the past year, contrasted with 15 insider sells during the same period. This trend could be interpreted as a lack of bullish sentiment among insiders, potentially indicating that they believe the stock may be fully valued or overvalued at current levels.

Gap Inc's President & CEO Mark Breitbard Sells 93,808 Shares
Gap Inc's President & CEO Mark Breitbard Sells 93,808 Shares

On the day of the insider's recent sale, shares of Gap Inc were trading at $20, giving the company a market cap of $7.794 billion. This valuation places the stock at a price-earnings ratio of 210.20, significantly higher than the industry median of 16.93 and above the company's historical median price-earnings ratio. Such a high price-earnings ratio could suggest that the stock is priced at a premium compared to its earnings, which may have influenced the insider's decision to sell.

Furthermore, with a stock price of $20 and a GuruFocus Value of $12.83, Gap Inc has a price-to-GF-Value ratio of 1.56. This indicates that the stock is significantly overvalued based on its GF Value, which is derived from historical trading multiples, a GuruFocus adjustment factor, and future business performance estimates from Morningstar analysts.

Gap Inc's President & CEO Mark Breitbard Sells 93,808 Shares
Gap Inc's President & CEO Mark Breitbard Sells 93,808 Shares

The GF Value is a proprietary metric that aims to estimate the intrinsic value of a stock. The factors considered in its calculation include:

  • Historical multiples such as the price-earnings ratio, price-sales ratio, price-book ratio, and price-to-free cash flow.

  • A GuruFocus adjustment factor based on the company's past returns and growth.

  • Future business performance estimates provided by Morningstar analysts.

Given the current price-to-GF-Value ratio, investors may want to approach Gap Inc with caution. The insider's recent sale could be seen as a confirmation of the overvaluation, suggesting that there may be limited upside potential for the stock at its current price level.


Mark Breitbard's recent sale of 93,808 shares of Gap Inc is a significant transaction that warrants attention from investors. The lack of insider purchases over the past year, combined with multiple insider sales, could be indicative of a belief among insiders that the stock's current valuation is stretched. With a high price-earnings ratio and a price significantly above the GF Value, Gap Inc's stock appears to be significantly overvalued. Investors should consider these factors, along with the insider's selling activity, when making investment decisions regarding Gap Inc.

As always, it is important for investors to conduct their own due diligence and consider the broader market conditions, the company's fundamentals, and their investment strategy before making any investment decisions based on insider transactions.

This article, generated by GuruFocus, is designed to provide general insights and is not tailored financial advice. Our commentary is rooted in historical data and analyst projections, utilizing an impartial methodology, and is not intended to serve as specific investment guidance. It does not formulate a recommendation to purchase or divest any stock and does not consider individual investment objectives or financial circumstances. Our objective is to deliver long-term, fundamental data-driven analysis. Be aware that our analysis might not incorporate the most recent, price-sensitive company announcements or qualitative information. GuruFocus holds no position in the stocks mentioned herein.

This article first appeared on GuruFocus.