Gatsby, a commission-free options trading platform, has raised $1.5 million in seed funding to help scale its business.
The company's investors include Rosecliff Ventures, SWS Venture Capital, Irish Angels and Plug and Play Ventures.
The platform launches in the fall on iOS and Android, according to Gatsby.
Gatsby aims to differentiate itself from other brokerages beyond commission free trading.
The firm plans to release an AI trade analysis feature that leverages math and data modeling to determine trade results and probabilities.
"We're rethinking options so that they don't need to be scary and full of industry jargon, but can be a really valuable tool in any trader's portfolio," co-CEO Jeff Myers told Benzinga.
"We're building a killer team of operators and technologists and are lucky to have some great investors, settings us on a course to disrupt the industry and give more access retail traders across the country."
Gatsby is to be released as a beta version and is attracting attention from industry leaders like Barclays. Interested users can open an account with as little as $10 at trygatsby.com.
'Seamlessly Connecting Supply And Demand' A Conversation With Even Financial's New Chief Revenue Officer
How WealthBar's Portfolios Consistently Outperform The S&P 500
See more from Benzinga
- bitFlyer To Support ETH Transactions
- 'There Is A Lot Of Nonsense': Talking Markets With Quoth The Raven's Chris Irons
- Verified Millionaire Trader Steven Dux Shares His High-Odds Strategy
© 2019 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.