HP Small Business Today Study finds that compared to previous generations, the next generation of small business owners are less motivated by personal gain and more driven by making a difference
PALO ALTO, Calif., May 03, 2019 (GLOBE NEWSWIRE) -- In advance of National Small Business Week, HP Inc., today released the results of a new study that highlights the shifting values of small business owners across generations. Surveying more than 4,300 small business owners across the globe, the HP Small Business Today Study finds that with each new generation of small business owners the importance of driving positive change grows.
To view the key findings, please download the corresponding infographic. For more information on HP’s Small Business Today study, including the full downloadable report, please visit the online press kit here.
About the HP Small Business Today Study
The HP Small Business Today Study is a global study by HP Inc. It was conducted by global market research firm Edelman Intelligence, across three continents and 10 geographical areas (USA, Canada, China, Germany, Mexico, Russia, Iberia (Spain and Portugal), South East Asia (Indonesia, Thailand, Vietnam, and Philippines), UK, and India). Fieldwork took place over February 2019. We interviewed more than 4,300 small business owners (1-100 employees) aged 18+.
HP Inc. creates technology that makes life better for everyone, everywhere. Through our product and service portfolio of personal systems, printers and 3D printing solutions, we engineer experiences that amaze. More information about HP Inc. is available at hp.com.
Jaclyn Montalvo, HP
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/82c8db5d-5e96-42f7-8250-fab589b773c1