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New Generation Consumer Group Announces Open Letter to Shareholders

WHITTIER, CA--(Marketwired - Aug 17, 2015) - New Generation Consumer Group ( OTC PINK : NGCG )

Dear Shareholder:

These past several months have been very fast paced, yet exciting. We have come a long way in a short period of time and our momentum is still building. I'm very pleased with where we are, given NGCG is just over eight months old. The team has accomplished a great deal in this short period of time, and I'm impressed with the direction and progress we have made and continue to make.

As I have previously stated, part of our business model is our performance with purpose. We truly see that as our catalyst for our success. We are true innovators and given the many years of experience from our executive team, we have the ability to bring sound knowledge and a distinguished competitive edge that is far more superior than our competitors. We are a true powerhouse in this rapidly growing, and evolving industry.

New Generation Consumer Group is dedicated to building our brands and developing their individual lines for stable and solid growth. We will continue to do it responsibly and strategically to aid in maintaining a solid base which will assist with creating generous revenues; strengthening shareholder value.

With expectations and demands being at an all time high, consumers are provided with many choices. Management has been devoted to creating and providing superior consumable products, and refuse to settle for anything less. We will continue to roll out our product lines in a healthy way to support revenue for additional growth.

Moving forward, management will continue to remain vigilant to performance, consistent growth and maintain our drive to deliver a superior level of products and service.

New Generation Consumer Group is actively working with additional distribution avenues. These alliances will be a huge addition to NGCG, and are underway. We will share with you this exciting information as we continue to move forward, and release information as we can.

Lastly, I would like to inform you that our JV agreement is still in motion. As of this date, we are still on schedule to release the pertinent information as previously promised.

We appreciate all your continued support and loyalty, and look forward to a very successful and exciting second half.

About New Generation Consumer Group, Inc.

New Generation Consumer Group, Inc. ( OTC PINK : NGCG ) is a marketing and media company that currently operates through four separate divisions: Mucho Macho, VIP Spirits, Monster Marketing, and our Snack Division. Mucho Macho features Mucho Macho Michelada Mix as its featured product. Our VIP Spirits Division will feature Excuse as our premium liqueur brand. Our initial alcohol product will be a Top Shelf Liqueur infused Premium Imported Vodka in a variety of different flavors, followed by Excuse Whiskey. Monster Marketing provides graphic design, web development, and brand management, in addition to other various services to its clients to help them gain more customers, increase sales, aid in selling products and services and or to create brand awareness. Our snack division brings consumers spicy and intense flavoring of noticeable quality for today's particular tastes. Additional information may be found at http://www.newgencg.com, https://www.facebook.com/muchomachomichelada, or https://twitter.com/MuchoMachoMiche.

Safe Harbor and Forward-Looking Statements

This press release contains forward-looking statements. Words such as "expects," "intends," "believes," and similar expressions reflecting something other than historical fact are intended to identify forward-looking statements, but are not the exclusive means of identifying such statements. These forward-looking statements involve a number of risks and uncertainties, including the timely development and market acceptance of products and technologies, the ability to secure additional sources of finance, the ability to reduce operating expenses, and other factors described in the Company's filings with the OTC Markets Group. The actual results that the Company achieves may differ materially from any forward-looking statement due to such risks and uncertainties. The Company undertakes no obligation to revise or update any forward-looking statements in order to reflect events or circumstances that may arise after the date of this release.