Combination of interactive streaming engine and realtime streaming services allow for disruptive new platforms
SAN FRANCISCO, March 18, 2019 /PRNewswire/ -- Interactive streaming engine Genvid Technologies (Genvid) today announced a new joint R&D effort with Limelight Networks (LLNW), a leading provider of edge cloud services, combining the breakthrough Limelight Realtime Streaming solution with Genvid's interactive capabilities to enable any game developer or media company to build their own realtime interactive streaming platforms.
Information on the partnership will be discussed for the first time at Genvid's GDC Session Interactive Streaming and the Future of Media on 3/20 at 10:30am in Moscone West Hall 3009.
The goal of this R&D is to enable any developer or broadcaster worldwide to operate their own interactive broadcast platform, with Genvid providing game engine integration and web APIs, and Limelight providing a scaled, stable and secure streaming solution at ultra low (sub-second) latency.
Until now, such interactive streaming services were only offered as direct-to-consumer (D2C) platforms by large tech companies; the Genvid and Limelight end-to-end solution is intended for developers who want to own customer relationships and build their own D2C platforms, apps and in-game capabilities.
Early testing between Genvid and Limelight engineers has resulted in incredibly rich game data and interactivity synchronized to video frames, allowing users to interact with a game through a stream as though it was running locally. Fundamentally different from cloud gaming (oriented toward players), an interactive broadcast solution at sub-second latency will allow for incredibly rich viewer and participant interactions into the types of new media being developed by creators using Genvid's SDK (also announced by Genvid at GDC this year), and across devices.
"The Genvid SDK serves the interactive broadcast needs of game developers and media companies, many of whom are building new experiences built from the ground up for streaming," says Genvid CEO Jacob Navok. "We are excited to work with Limelight Networks on a disruptive new offering in the space, an end-to-end streaming solution with realtime interactive capabilities, built for the 5G future."
"The future of games and media are merging and the ability for truly live interactive experiences is critical," says Stephanie Gaines, Senior Director of Product Management at Limelight Networks. "Limelight Realtime Streaming is best-in-class, global, and supports sub-second streaming using standard web browsers. With Genvid's game engine interactivity and data feeds, this combined solution will enable the next generation of content from developers and broadcasters."
About Genvid Technologies
Founded in 2016 by game industry veterans and backed by Horizons Ventures, Makers Fund, March Capital Partners and OCA Ventures, Genvid has raised $20M to-date and provides an SDK for game developers, broadcasters and media companies to integrate into their products and make revolutionary interactive streams.
The Genvid SDK is a simple-to-use middleware, flexible enough to run on any streaming platform and infrastructure that developers want to support. As a result, livestreams can be monetized through transactions that are uniquely targeted to the individual watching, leading to a significant revenue opportunity for game developers through sponsorships and in-stream purchases.
The first interactive streaming tools built specifically for developers, the Genvid SDK be can downloaded for free at https://www.genvidtech.com
The company's name is a fusion of two Latin root words, Gen meaning "birth" and Vid meaning "viewing"; reflecting the company's mission to power a new era of interactive streaming experiences.
A media kit for this release is available at http://www.genvidtech.com/GDC2019MediaKit
The Genvid SDK is Copyright 2016-2019 Genvid Technologies, Inc. All Rights Reserved.
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