Technavio has been monitoring the geomarketing software market and it is poised to grow by USD 12.41 billion during 2020-2024, progressing at a CAGR of over 26% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.
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Technavio has announced its latest market research report titled Global Geomarketing Software Market 2020-2024 (Graphic: Business Wire)
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Frequently Asked Questions-
Based on segmentation by location, which is the leading segment in the market?
The outdoor geomarketing software is expected to be the leading segment in the global market during the forecast period.
What are the major trends in the market?
Use of AI in geomarketing software for digital advertising is one of the major trends in the market.
At what rate is the market projected to grow?
Growing at a CAGR of over 26%, the incremental growth of the market is anticipated to be USD 12.41 billion.
Who are the top players in the market?
Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG. are some of the major market participants.
What are the key market drivers?
Growing need to improve business efficiencies is one of the major factors driving the market.
How big is the APAC market?
The APAC region will contribute 33% of market growth.
The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG are some of the major market participants. The growing need to improve business efficiencies will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
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Geomarketing Software Market 2020-2024: Segmentation
Geomarketing Software Market is segmented as below:
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Geomarketing Software Market 2020-2024: Scope
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The geomarketing software market report covers the following areas:
Geomarketing Software Market Size
Geomarketing Software Market Trends
Geomarketing Software Market Analysis
This study identifies the use of AI in geomarketing software for digital advertising as one of the prime reasons driving the geomarketing software market growth during the next few years.
Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.
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Geomarketing Software Market 2020-2024: Key Highlights
CAGR of the market during the forecast period 2020-2024
Detailed information on factors that will assist geomarketing software market growth during the next five years
Estimation of the geomarketing software market size and its contribution to the parent market
Predictions on upcoming trends and changes in consumer behavior
The growth of the geomarketing software market
Analysis of the market’s competitive landscape and detailed information on vendors
Comprehensive details of factors that will challenge the growth of geomarketing software market vendors
Table of Contents:
PART 01: EXECUTIVE SUMMARY
PART 02: SCOPE OF THE REPORT
Currency conversion rates for US$
PART 03: MARKET LANDSCAPE
Value chain analysis
Market segmentation analysis
PART 04: MARKET SIZING
Market sizing 2019
Market size and forecast 2019-2024
PART 05: FIVE FORCES ANALYSIS
Bargaining power of buyers
Bargaining power of suppliers
Threat of new entrants
Threat of substitutes
Threat of rivalry
PART 06: MARKET SEGMENTATION BY DEPLOYMENT
Market segmentation by deployment
Comparison by deployment
Cloud-based - Market size and forecast 2019-2024
On-premises - Market size and forecast 2019-2024
Market opportunity by deployment
PART 07: MARKET SEGMENTATION BY LOCATION
Market segmentation by location
Comparison by location
Outdoor - Market size and forecast 2019-2024
Indoor - Market size and forecast 2019-2024
Market opportunity by location
PART 08: CUSTOMER LANDSCAPE
PART 09: GEOGRAPHIC LANDSCAPE
North America - Market size and forecast 2019-2024
APAC - Market size and forecast 2019-2024
Europe - Market size and forecast 2019-2024
MEA - Market size and forecast 2019-2024
South America - Market size and forecast 2019-2024
Key leading countries
PART 10: DECISION FRAMEWORK
PART 11: DRIVERS AND CHALLENGES
PART 12: MARKET TRENDS
Advent of big data and location-based analytics
Evolution of programmatic advertisement buying
Use of AI in geomarketing software for digital advertising
PART 13: VENDOR LANDSCAPE
PART 14: VENDOR ANALYSIS
Market positioning of vendors
Cisco Systems, Inc.
Environmental Systems Research Institute Inc.
International Business Machines Corp.
PART 15: APPENDIX
List of abbreviations
Definition of market positioning of vendors
PART 16: EXPLORE TECHNAVIO
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View source version on businesswire.com: https://www.businesswire.com/news/home/20200921005497/en/