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Geomarketing Software Market- Roadmap for Recovery from COVID-19|Growing Need to Improve Business Efficiencies to boost the Market Growth | Technavio

·6 mins read

Technavio has been monitoring the geomarketing software market and it is poised to grow by USD 12.41 billion during 2020-2024, progressing at a CAGR of over 26% during the forecast period. The report offers an up-to-date analysis regarding the current market scenario, latest trends and drivers, and the overall market environment.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200921005497/en/

Technavio has announced its latest market research report titled Global Geomarketing Software Market 2020-2024 (Graphic: Business Wire)

Although the COVID-19 pandemic continues to transform the growth of various industries, the immediate impact of the outbreak is varied. While a few industries will register a drop in demand, numerous others will continue to remain unscathed and show promising growth opportunities. Technavio’s in-depth research has all your needs covered as our research reports include all foreseeable market scenarios, including pre- & post-COVID-19 analysis. Download a Free Sample Report on COVID-19 Impacts

Frequently Asked Questions-

  • Based on segmentation by location, which is the leading segment in the market?

  • The outdoor geomarketing software is expected to be the leading segment in the global market during the forecast period.

  • What are the major trends in the market?

  • Use of AI in geomarketing software for digital advertising is one of the major trends in the market.

  • At what rate is the market projected to grow?

  • Growing at a CAGR of over 26%, the incremental growth of the market is anticipated to be USD 12.41 billion.

  • Who are the top players in the market?

  • Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG. are some of the major market participants.

  • What are the key market drivers?

  • Growing need to improve business efficiencies is one of the major factors driving the market.

  • How big is the APAC market?

  • The APAC region will contribute 33% of market growth.

The market is fragmented, and the degree of fragmentation will accelerate during the forecast period. Adobe Inc., Alphabet Inc., Cisco Systems Inc., Environmental Systems Research Institute Inc., International Business Machines Corp., Microsoft Corp., Oracle Corp., Qualcomm Inc., Salesforce.com Inc., and Software AG are some of the major market participants. The growing need to improve business efficiencies will offer immense growth opportunities. To make most of the opportunities, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

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View market snapshot before purchasing

Technavio's custom research reports offer detailed insights on the impact of COVID-19 at an industry level, a regional level, and subsequent supply chain operations. This customized report will also help clients keep up with new product launches in direct & indirect COVID-19 related markets, upcoming vaccines and pipeline analysis, and significant developments in vendor operations and government regulations.

Geomarketing Software Market 2020-2024: Segmentation

Geomarketing Software Market is segmented as below:

  • Deployment

    • Cloud-based

    • On-premises

  • Location

    • Outdoor

    • Indoor

  • Geographic Landscape

    • APAC

    • Europe

    • MEA

    • North America

    • South America

To learn more about the global trends impacting the future of market research, download a free sample: https://www.technavio.com/talk-to-us?report=IRTNTR40187

Geomarketing Software Market 2020-2024: Scope

Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources. The geomarketing software market report covers the following areas:

  • Geomarketing Software Market Size

  • Geomarketing Software Market Trends

  • Geomarketing Software Market Analysis

This study identifies the use of AI in geomarketing software for digital advertising as one of the prime reasons driving the geomarketing software market growth during the next few years.

Technavio suggests three forecast scenarios (optimistic, probable, and pessimistic) considering the impact of COVID-19. Technavio’s in-depth research has direct and indirect COVID-19 impacted market research reports.

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Geomarketing Software Market 2020-2024: Key Highlights

  • CAGR of the market during the forecast period 2020-2024

  • Detailed information on factors that will assist geomarketing software market growth during the next five years

  • Estimation of the geomarketing software market size and its contribution to the parent market

  • Predictions on upcoming trends and changes in consumer behavior

  • The growth of the geomarketing software market

  • Analysis of the market’s competitive landscape and detailed information on vendors

  • Comprehensive details of factors that will challenge the growth of geomarketing software market vendors

Table of Contents:

PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

  • Preface

  • Currency conversion rates for US$

PART 03: MARKET LANDSCAPE

  • Market ecosystem

  • Market characteristics

  • Value chain analysis

  • Market segmentation analysis

PART 04: MARKET SIZING

  • Market definition

  • Market sizing 2019

  • Market outlook

  • Market size and forecast 2019-2024

PART 05: FIVE FORCES ANALYSIS

  • Bargaining power of buyers

  • Bargaining power of suppliers

  • Threat of new entrants

  • Threat of substitutes

  • Threat of rivalry

  • Market condition

PART 06: MARKET SEGMENTATION BY DEPLOYMENT

  • Market segmentation by deployment

  • Comparison by deployment

  • Cloud-based - Market size and forecast 2019-2024

  • On-premises - Market size and forecast 2019-2024

  • Market opportunity by deployment

PART 07: MARKET SEGMENTATION BY LOCATION

  • Market segmentation by location

  • Comparison by location

  • Outdoor - Market size and forecast 2019-2024

  • Indoor - Market size and forecast 2019-2024

  • Market opportunity by location

PART 08: CUSTOMER LANDSCAPE

PART 09: GEOGRAPHIC LANDSCAPE

  • Geographic segmentation

  • Geographic comparison

  • North America - Market size and forecast 2019-2024

  • APAC - Market size and forecast 2019-2024

  • Europe - Market size and forecast 2019-2024

  • MEA - Market size and forecast 2019-2024

  • South America - Market size and forecast 2019-2024

  • Key leading countries

  • Market opportunity

PART 10: DECISION FRAMEWORK

PART 11: DRIVERS AND CHALLENGES

  • Market drivers

  • Market challenges

PART 12: MARKET TRENDS

  • Advent of big data and location-based analytics

  • Evolution of programmatic advertisement buying

  • Use of AI in geomarketing software for digital advertising

PART 13: VENDOR LANDSCAPE

  • Overview

  • Landscape disruption

  • Competitive scenario

PART 14: VENDOR ANALYSIS

  • Vendors covered

  • Vendor classification

  • Market positioning of vendors

  • Adobe Inc.

  • Alphabet Inc.

  • Cisco Systems, Inc.

  • Environmental Systems Research Institute Inc.

  • International Business Machines Corp.

  • Microsoft Corp.

  • Oracle Corp.

  • Qualcomm Inc.

  • Salesforce.com Inc.

  • Software AG

PART 15: APPENDIX

  • Research methodology

  • List of abbreviations

  • Definition of market positioning of vendors

PART 16: EXPLORE TECHNAVIO

About Us

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio’s report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio’s comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

View source version on businesswire.com: https://www.businesswire.com/news/home/20200921005497/en/

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Technavio Research
Jesse Maida
Media & Marketing Executive
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UK: +44 203 893 3200
Email: media@technavio.com
Website: www.technavio.com/