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Global Contextual Advertising Industry

ReportLinker

Global Contextual Advertising Market to Reach $447. 9 Billion by 2027. Amid the COVID-19 crisis, the global market for Contextual Advertising estimated at US$145. 1 Billion in the year 2020, is projected to reach a revised size of US$447.

New York, Sept. 03, 2020 (GLOBE NEWSWIRE) -- Reportlinker.com announces the release of the report "Global Contextual Advertising Industry" - https://www.reportlinker.com/p05798251/?utm_source=GNW
9 Billion by 2027, growing at a CAGR of 17.5% over the analysis period 2020-2027. Activity-based Advertising, one of the segments analyzed in the report, is projected to record a 17.5% CAGR and reach US$185.6 Billion by the end of the analysis period. After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Location-based Advertising segment is readjusted to a revised 18.6% CAGR for the next 7-year period.

The U.S. Market is Estimated at $39.1 Billion, While China is Forecast to Grow at 22.6% CAGR

The Contextual Advertising market in the U.S. is estimated at US$39.1 Billion in the year 2020. China, the world`s second largest economy, is forecast to reach a projected market size of US$105.3 Billion by the year 2027 trailing a CAGR of 22.5% over the analysis period 2020 to 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.5% and 15.4% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR.

Other Types Segment to Record 15.4% CAGR

In the global Other Types segment, USA, Canada, Japan, China and Europe will drive the 14.5% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$24.6 Billion in the year 2020 will reach a projected size of US$63.3 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$70.2 Billion by the year 2027, while Latin America will expand at a 17.1% CAGR through the analysis period. We bring years of research experience to this 9th edition of our report. The 219-page report presents concise insights into how the pandemic has impacted production and the buy side for 2020 and 2021. A short-term phased recovery by key geography is also addressed.

Competitors identified in this market include, among others,

  • Act-On Software, Inc.

  • Adobe Systems, Inc.

  • Amazon.com, Inc.

  • Amobee, Inc.

  • AOL, Inc.

  • Facebook, Inc.

  • Flytxt

  • Google, Inc.

  • IAC Group

  • Infolinks Media, LLC

  • Inmobi

  • Marketo, Inc.

  • Media.Net

  • Microsoft Corporation

  • Millennial Media, Inc.

  • SAP SE

  • SimplyCast Interactive Marketing Inc.

  • Twitter, Inc.

  • Yahoo Developer Network

  • Yahoo!, Inc.




Read the full report: https://www.reportlinker.com/p05798251/?utm_source=GNW

I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW
Impact of Covid-19 and a Looming Global Recession
Global Competitor Market Shares
Contextual Advertising Competitor Market Share Scenario
Worldwide (in %): 2019 & 2025
Contextual Advertising: Targeted Advertising for Engaging
Modern Consumers
Rise of Ad Blockers Highlights the Need for Contextually
Relevant Ads: Ad Block Adoption (In Million Users) Worldwide
by Platform for the Years 2016, 2017 & 2018

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS
Ballooning Popularity of Mobile Advertising, a Major Game-
Changer for Contextual Ad-Targeting
Surging Mobile Advertising Spending Driven by Growing Mobile
Internet Usage to Benefit Market Growth: Global Mobile
Advertising Spending (In US$ Billion) for the Years 2018,
2020 & 2023
Global Average Daily Internet Consumption (In Minutes) Per
Capita by Device for the Years 2017, 2019 & 2022
Location-Based Advertising Gains Momentum with Increasing
Smartphone Penetration
US Mobile Location-Based Targeted Ad Spending (In US$ Billion)
for the Years 2018, 2020 & 2023
Enactment of Stricter Data Privacy Regulations Revives Interest
in Contextual Targeting
Personalized Marketing Strategies Harness the Power of Context
to Boost Conversion Rates
Rapidly Expanding Base of Social Media Users Present Lucrative
Growth Opportunities
Global Number of Active Users (In Million) on Leading Social
Networking Sites for the Year 2018
Total Number of Social Network Users (In Million) by Leading
Countries for the Years 2019, 2021 & 2023
Advances in AI and Machine Learning to Boost Prospects for
Real-Time Contextual Targeting

4. GLOBAL MARKET PERSPECTIVE
Table 1: Contextual Advertising Global Market Estimates and
Forecasts in US$ Million by Region/Country: 2020-2027

Table 2: Contextual Advertising Market Share Shift across Key
Geographies Worldwide: 2020 VS 2027

Table 3: Activity-based Advertising (Type) World Market by
Region/Country in US$ Million: 2020 to 2027

Table 4: Activity-based Advertising (Type) Market Share
Breakdown of Worldwide Sales by Region/Country: 2020 VS 2027

Table 5: Location-based Advertising (Type) Potential Growth
Markets Worldwide in US$ Million: 2020 to 2027

Table 6: Location-based Advertising (Type) Market Sales
Breakdown by Region/Country in Percentage: 2020 VS 2027

Table 7: Other Types (Type) Geographic Market Spread Worldwide
in US$ Million: 2020 to 2027

Table 8: Other Types (Type) Market Share Distribution in
Percentage by Region/Country: 2020 VS 2027

Table 9: Consumer Goods, Retail & Restaurants (Vertical) Demand
Potential Worldwide in US$ Million by Region/Country: 2020-2027

Table 10: Consumer Goods, Retail & Restaurants (Vertical) Share
Breakdown Review by Region/Country: 2020 VS 2027

Table 11: IT & Telecom (Vertical) Worldwide Latent Demand
Forecasts in US$ Million by Region/Country: 2020-2027

Table 12: IT & Telecom (Vertical) Distribution of Global Sales
by Region/Country: 2020 VS 2027

Table 13: BFSI (Vertical) Sales Estimates and Forecasts in US$
Million by Region/Country for the Years 2020 through 2027

Table 14: BFSI (Vertical) Global Market Share Distribution by
Region/Country for 2020 and 2027

Table 15: Media & Entertainment (Vertical) Global Opportunity
Assessment in US$ Million by Region/Country: 2020-2027

Table 16: Media & Entertainment (Vertical) Percentage Share
Breakdown of Global Sales by Region/Country: 2020 VS 2027

Table 17: Travel, Transportation & Automobiles (Vertical)
Worldwide Sales in US$ Million by Region/Country: 2020-2027

Table 18: Travel, Transportation & Automobiles (Vertical)
Market Share Shift across Key Geographies: 2020 VS 2027

Table 19: Healthcare (Vertical) Global Market Estimates &
Forecasts in US$ Million by Region/Country: 2020-2027

Table 20: Healthcare (Vertical) Market Share Breakdown by
Region/Country: 2020 VS 2027

Table 21: Academia & Government (Vertical) Demand Potential
Worldwide in US$ Million by Region/Country: 2020-2027

Table 22: Academia & Government (Vertical) Share Breakdown
Review by Region/Country: 2020 VS 2027

III. MARKET ANALYSIS

GEOGRAPHIC MARKET ANALYSIS

UNITED STATES
Market Facts & Figures
US Contextual Advertising Market Share (in %) by Company: 2019 &
2025
Market Analytics
Table 23: United States Contextual Advertising Market Estimates
and Projections in US$ Million by Type: 2020 to 2027

Table 24: United States Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 25: United States Contextual Advertising Latent Demand
Forecasts in US$ Million by Vertical: 2020 to 2027

Table 26: Contextual Advertising Market Share Breakdown in the
United States by Vertical: 2020 VS 2027

CANADA
Table 27: Canadian Contextual Advertising Market Estimates and
Forecasts in US$ Million by Type: 2020 to 2027

Table 28: Contextual Advertising Market in Canada: Percentage
Share Breakdown of Sales by Type for 2020 and 2027

Table 29: Canadian Contextual Advertising Market Quantitative
Demand Analysis in US$ Million by Vertical: 2020 to 2027

Table 30: Canadian Contextual Advertising Market Share Analysis
by Vertical: 2020 VS 2027

JAPAN
Table 31: Japanese Market for Contextual Advertising: Annual
Sales Estimates and Projections in US$ Million by Type for the
Period 2020-2027

Table 32: Japanese Contextual Advertising Market Share Analysis
by Type: 2020 VS 2027

Table 33: Japanese Demand Estimates and Forecasts for
Contextual Advertising in US$ Million by Vertical: 2020 to 2027

Table 34: Contextual Advertising Market Share Shift in Japan by
Vertical: 2020 VS 2027

CHINA
Table 35: Chinese Contextual Advertising Market Growth
Prospects in US$ Million by Type for the Period 2020-2027

Table 36: Chinese Contextual Advertising Market by Type:
Percentage Breakdown of Sales for 2020 and 2027

Table 37: Chinese Demand for Contextual Advertising in US$
Million by Vertical: 2020 to 2027

Table 38: Chinese Contextual Advertising Market Share Breakdown
by Vertical: 2020 VS 2027

EUROPE
Market Facts & Figures
European Contextual Advertising Market: Competitor Market Share
Scenario (in %) for 2019 & 2025
Market Analytics
Table 39: European Contextual Advertising Market Demand
Scenario in US$ Million by Region/Country: 2018-2025

Table 40: European Contextual Advertising Market Share Shift by
Region/Country: 2020 VS 2027

Table 41: European Contextual Advertising Market Estimates and
Forecasts in US$ Million by Type: 2020-2027

Table 42: European Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 43: European Contextual Advertising Addressable Market
Opportunity in US$ Million by Vertical: 2020-2027

Table 44: European Contextual Advertising Market Share Analysis
by Vertical: 2020 VS 2027

FRANCE
Table 45: Contextual Advertising Market in France by Type:
Estimates and Projections in US$ Million for the Period
2020-2027

Table 46: French Contextual Advertising Market Share Analysis
by Type: 2020 VS 2027

Table 47: Contextual Advertising Quantitative Demand Analysis
in France in US$ Million by Vertical: 2020-2027

Table 48: French Contextual Advertising Market Share Analysis:
A 7-Year Perspective by Vertical for 2020 and 2027

GERMANY
Table 49: Contextual Advertising Market in Germany: Recent
Past, Current and Future Analysis in US$ Million by Type for
the Period 2020-2027

Table 50: German Contextual Advertising Market Share Breakdown
by Type: 2020 VS 2027

Table 51: Contextual Advertising Market in Germany: Annual
Sales Estimates and Forecasts in US$ Million by Vertical for
the Period 2020-2027

Table 52: Contextual Advertising Market Share Distribution in
Germany by Vertical: 2020 VS 2027

ITALY
Table 53: Italian Contextual Advertising Market Growth
Prospects in US$ Million by Type for the Period 2020-2027

Table 54: Italian Contextual Advertising Market by Type:
Percentage Breakdown of Sales for 2020 and 2027

Table 55: Italian Demand for Contextual Advertising in US$
Million by Vertical: 2020 to 2027

Table 56: Italian Contextual Advertising Market Share Breakdown
by Vertical: 2020 VS 2027

UNITED KINGDOM
Table 57: United Kingdom Market for Contextual Advertising:
Annual Sales Estimates and Projections in US$ Million by Type
for the Period 2020-2027

Table 58: United Kingdom Contextual Advertising Market Share
Analysis by Type: 2020 VS 2027

Table 59: United Kingdom Demand Estimates and Forecasts for
Contextual Advertising in US$ Million by Vertical: 2020 to 2027

Table 60: Contextual Advertising Market Share Shift in the
United Kingdom by Vertical: 2020 VS 2027

SPAIN
Table 61: Spanish Contextual Advertising Market Estimates and
Forecasts in US$ Million by Type: 2020 to 2027

Table 62: Contextual Advertising Market in Spain: Percentage
Share Breakdown of Sales by Type for 2020 and 2027

Table 63: Spanish Contextual Advertising Market Quantitative
Demand Analysis in US$ Million by Vertical: 2020 to 2027

Table 64: Spanish Contextual Advertising Market Share Analysis
by Vertical: 2020 VS 2027

RUSSIA
Table 65: Russian Contextual Advertising Market Estimates and
Projections in US$ Million by Type: 2020 to 2027

Table 66: Russian Contextual Advertising Market Share Breakdown
by Type: 2020 VS 2027

Table 67: Russian Contextual Advertising Latent Demand
Forecasts in US$ Million by Vertical: 2020 to 2027

Table 68: Contextual Advertising Market Share Breakdown in
Russia by Vertical: 2020 VS 2027

REST OF EUROPE
Table 69: Rest of Europe Contextual Advertising Market
Estimates and Forecasts in US$ Million by Type: 2020-2027

Table 70: Rest of Europe Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 71: Rest of Europe Contextual Advertising Addressable
Market Opportunity in US$ Million by Vertical: 2020-2027

Table 72: Rest of Europe Contextual Advertising Market Share
Analysis by Vertical: 2020 VS 2027

ASIA-PACIFIC
Table 73: Asia-Pacific Contextual Advertising Market Estimates
and Forecasts in US$ Million by Region/Country: 2020-2027

Table 74: Asia-Pacific Contextual Advertising Market Share
Analysis by Region/Country: 2020 VS 2027

Table 75: Contextual Advertising Market in Asia-Pacific by
Type: Estimates and Projections in US$ Million for the Period
2020-2027

Table 76: Asia-Pacific Contextual Advertising Market Share
Analysis by Type: 2020 VS 2027

Table 77: Contextual Advertising Quantitative Demand Analysis
in Asia-Pacific in US$ Million by Vertical: 2020-2027

Table 78: Asia-Pacific Contextual Advertising Market Share
Analysis: A 7-Year Perspectiveby Vertical for 2020 and 2027

AUSTRALIA
Table 79: Contextual Advertising Market in Australia: Recent
Past, Current and Future Analysis in US$ Million by Type for
the Period 2020-2027

Table 80: Australian Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 81: Contextual Advertising Market in Australia: Annual
Sales Estimates and Forecasts in US$ Million by Vertical for
the Period 2020-2027

Table 82: Contextual Advertising Market Share Distribution in
Australia by Vertical: 2020 VS 2027

INDIA
Table 83: Indian Contextual Advertising Market Estimates and
Forecasts in US$ Million by Type: 2020 to 2027

Table 84: Contextual Advertising Market in India: Percentage
Share Breakdown of Sales by Type for 2020 and 2027

Table 85: Indian Contextual Advertising Market Quantitative
Demand Analysis in US$ Million by Vertical: 2020 to 2027

Table 86: Indian Contextual Advertising Market Share Analysis
by Vertical: 2020 VS 2027

SOUTH KOREA
Table 87: Contextual Advertising Market in South Korea: Recent
Past, Current and Future Analysis in US$ Million by Type for
the Period 2020-2027

Table 88: Contextual Advertising Market Share Distribution in
South Korea by Type: 2020 VS 2027

Table 89: Contextual Advertising Market in South Korea: Recent
Past, Current and Future Analysis in US$ Million by Vertical
for the Period 2020-2027

Table 90: Contextual Advertising Market Share Distribution in
South Korea by Vertical: 2020 VS 2027

REST OF ASIA-PACIFIC
Table 91: Rest of Asia-Pacific Market for Contextual
Advertising: Annual Sales Estimates and Projections in US$
Million by Type for the Period 2020-2027

Table 92: Rest of Asia-Pacific Contextual Advertising Market
Share Analysis by Type: 2020 VS 2027

Table 93: Rest of Asia-Pacific Demand Estimates and Forecasts
for Contextual Advertising in US$ Million by Vertical: 2020 to
2027

Table 94: Contextual Advertising Market Share Shift in Rest of
Asia-Pacific by Vertical: 2020 VS 2027

LATIN AMERICA
Table 95: Latin American Contextual Advertising Market Trends
by Region/Country in US$ Million: 2020-2027

Table 96: Latin American Contextual Advertising Market
Percentage Breakdown of Sales by Region/Country: 2020 and 2027

Table 97: Latin American Contextual Advertising Market Growth
Prospects in US$ Million by Type for the Period 2020-2027

Table 98: Latin American Contextual Advertising Marketby Type:
Percentage Breakdown of Sales for 2020 and 2027

Table 99: Latin American Demand for Contextual Advertising in
US$ Million by Vertical: 2020 to 2027

Table 100: Latin American Contextual Advertising Market Share
Breakdown by Vertical: 2020 VS 2027

ARGENTINA
Table 101: Argentinean Contextual Advertising Market Estimates
and Forecasts in US$ Million by Type: 2020-2027

Table 102: Argentinean Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 103: Argentinean Contextual Advertising Addressable
Market Opportunity in US$ Million by Vertical: 2020-2027

Table 104: Argentinean Contextual Advertising Market Share
Analysis by Vertical: 2020 VS 2027

BRAZIL
Table 105: Contextual Advertising Market in Brazil by Type:
Estimates and Projections in US$ Million for the Period
2020-2027

Table 106: Brazilian Contextual Advertising Market Share
Analysis by Type: 2020 VS 2027

Table 107: Contextual Advertising Quantitative Demand Analysis
in Brazil in US$ Million by Vertical: 2020-2027

Table 108: Brazilian Contextual Advertising Market Share
Analysis: A 7-Year Perspective by Vertical for 2020 and 2027

MEXICO
Table 109: Contextual Advertising Market in Mexico: Recent
Past, Current and Future Analysis in US$ Million by Type for
the Period 2020-2027

Table 110: Mexican Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 111: Contextual Advertising Market in Mexico: Annual
Sales Estimates and Forecasts in US$ Million by Vertical for
the Period 2020-2027

Table 112: Contextual Advertising Market Share Distribution in
Mexico by Vertical: 2020 VS 2027

REST OF LATIN AMERICA
Table 113: Rest of Latin America Contextual Advertising Market
Estimates and Projections in US$ Million by Type: 2020 to 2027

Table 114: Rest of Latin America Contextual Advertising Market
Share Breakdown by Type: 2020 VS 2027

Table 115: Rest of Latin America Contextual Advertising Latent
Demand Forecasts in US$ Million by Vertical: 2020 to 2027

Table 116: Contextual Advertising Market Share Breakdown in
Rest of Latin America by Vertical: 2020 VS 2027

MIDDLE EAST
Table 117: The Middle East Contextual Advertising Market
Estimates and Forecasts in US$ Million by Region/Country:
2018-2025

Table 118: The Middle East Contextual Advertising Market Share
Breakdown by Region/Country: 2020 and 2027

Table 119: The Middle East Contextual Advertising Market
Estimates and Forecasts in US$ Million by Type: 2020 to 2027

Table 120: Contextual Advertising Market in the Middle East:
Percentage Share Breakdown of Salesby Type for 2020 and 2027

Table 121: The Middle East Contextual Advertising Market
Quantitative Demand Analysis in US$ Million by Vertical: 2020
to 2027

Table 122: The Middle East Contextual Advertising Market Share
Analysis by Vertical: 2020 VS 2027

IRAN
Table 123: Iranian Market for Contextual Advertising: Annual
Sales Estimates and Projections in US$ Million by Type for the
Period 2020-2027

Table 124: Iranian Contextual Advertising Market Share Analysis
by Type: 2020 VS 2027

Table 125: Iranian Demand Estimates and Forecasts for
Contextual Advertising in US$ Million by Vertical: 2020 to 2027

Table 126: Contextual Advertising Market Share Shift in Iran by
Vertical: 2020 VS 2027

ISRAEL
Table 127: Israeli Contextual Advertising Market Estimates and
Forecasts in US$ Million by Type: 2020-2027

Table 128: Israeli Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 129: Israeli Contextual Advertising Addressable Market
Opportunity in US$ Million by Vertical: 2020-2027

Table 130: Israeli Contextual Advertising Market Share Analysis
by Vertical: 2020 VS 2027

SAUDI ARABIA
Table 131: Saudi Arabian Contextual Advertising Market Growth
Prospects in US$ Million by Type for the Period 2020-2027

Table 132: Saudi Arabian Contextual Advertising Market by Type:
Percentage Breakdown of Sales for 2020 and 2027

Table 133: Saudi Arabian Demand for Contextual Advertising in
US$ Million by Vertical: 2020 to 2027

Table 134: Saudi Arabian Contextual Advertising Market Share
Breakdown by Vertical: 2020 VS 2027

UNITED ARAB EMIRATES
Table 135: Contextual Advertising Market in the United Arab
Emirates: Recent Past, Current and Future Analysis in US$
Million by Type for the Period 2020-2027

Table 136: Contextual Advertising Market Share Distribution in
United Arab Emirates by Type: 2020 VS 2027

Table 137: Contextual Advertising Market in the United Arab
Emirates: Recent Past, Current and Future Analysis in US$
Million by Vertical for the Period 2020-2027

Table 138: Contextual Advertising Market Share Distribution in
United Arab Emirates by Vertical: 2020 VS 2027

REST OF MIDDLE EAST
Table 139: Contextual Advertising Market in Rest of Middle
East: Recent Past, Current and Future Analysis in US$ Million
by Type for the Period 2020-2027

Table 140: Rest of Middle East Contextual Advertising Market
Share Breakdown by Type: 2020 VS 2027

Table 141: Contextual Advertising Market in Rest of Middle
East: Annual Sales Estimates and Forecasts in US$ Million by
Vertical for the Period 2020-2027

Table 142: Contextual Advertising Market Share Distribution in
Rest of Middle East by Vertical: 2020 VS 2027

AFRICA
Table 143: African Contextual Advertising Market Estimates and
Projections in US$ Million by Type: 2020 to 2027

Table 144: African Contextual Advertising Market Share
Breakdown by Type: 2020 VS 2027

Table 145: African Contextual Advertising Latent Demand
Forecasts in US$ Million by Vertical: 2020 to 2027

Table 146: Contextual Advertising Market Share Breakdown in
Africa by Vertical: 2020 VS 2027

IV. COMPETITION
Total Companies Profiled: 43
Read the full report: https://www.reportlinker.com/p05798251/?utm_source=GNW

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