Digital gift cards, also referred as e-gift cards, vouchers, and gift certificates, are the electronic versions of regular gift cards which are generally issued by retailers. These cards operate by using gift codes offered by retailers & it can be delivered via e-mails or mobile-based applications. These are basically offered by merchant establishment, banks, and big organization of a particular product/ service in the form of a festival offer.
The increase in penetration of smartphones along with the affordable data plans has raised the adoption of m-Commerce is expected to boost the global digital gift card market growth. Consumers are rapidly downloading the mobile apps like Amazon, Flipkart, and eBay for online shopping as it offers the ability to browse more quickly & easily make purchases on-the-go will increase the number of consumers using online purchases which expected to drive the market growth of digital gift cards during this forecast period.
The increasing popularity of e-commerce that allow the users to gift cards easily & exploring more products with easy purchases is anticipated to propel the market growth. Also, online payment provides consumers to choose between digital & physical gift cards during online purchases. Easy purchasing option for card online is another major driving factor which expected to fuel the digital gift card market growth. The increase in number of social media platform like Facebook, Instagram, and Pinterest, where users can sell products directly to customers via their social media account, without need of third-party and some media platforms have also started selling gift cards. This factor is estimated to create lucrative growth opportunity to the market of the digital gift card.
The increase in fraud cases around the world are expected to hinder the global digital gift card market growth. Digital gift card fraud composed of cloning and programming errors at the merchant end & other scams like "Card Not Present" scam is also prevalent, where cybercriminals record the numbers on the card and keep the track on cards whether it has been activated & once the card is activated, the thief can easily use the card number illegally to make purchases.
Hisense Co. Ltd
LG Electronics Inc.
Samsung Electronics Co. Ltd.
Key Questions Addressed by the Report
What are the Key Opportunities in Global Digital Gift card Market?
What will be the growth rate from 2019 to 2027?
Which segment/region will have highest growth?
What are the factors that will impact/drive the Market?
What is the competitive Landscape in the Industry?
What is the role of key players in the value chain?
What are the strategies adopted by key players?
Key Topics Covered:
2 Research Methodology
3 Executive Summary
4 Global Digital Gift card Market Outlook
4.2 Market Dynamics
4.3 Porters Five Force Model
4.4 Value Chain Analysis
5 Global Digital Gift card Market, By Card Type
6 Global Digital Gift card Market, By Business Type
7 Global Digital Gift card Market, By Application
8 Global Digital Gift card Market, By End Use
9 Global Digital Gift card Market, By Region
10 North America Digital Gift card Analysis and Forecast (2020 - 2027)
11 Europe Digital Gift card Market Analysis and Forecast (2020 - 2027)
12 Asia Pacific Digital Gift card Market Analysis and Forecast (2020 - 2027)
13 Latin America Digital Gift card Market Analysis and Forecast (2020 - 2027)
14 Middle East Digital Gift card Market Analysis and Forecast (2020 - 2027)
15 Competitive Analysis
15.1 Competition Dashboard
15.2 Market share Analysis of Top Vendors
15.3 Key Development Strategies
16 Company Profiles
For more information about this report visit https://www.researchandmarkets.com/r/ml81kt
View source version on businesswire.com: https://www.businesswire.com/news/home/20220112005633/en/
Laura Wood, Senior Press Manager
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