DUBLIN, November 16, 2021--(BUSINESS WIRE)--The "Out-of-Home Advertising Global Market Opportunities and Strategies to 2030: COVID-19 Growth and Change" report has been added to ResearchAndMarkets.com's offering.
This report provides strategists, marketers and senior management with the critical information they need to assess the global out-of-home advertising market as it emerges from the COVID-19 shut down.
The global out-of-home advertising market reached a value of nearly $23,363.1 million in 2020, having increasing at a compound annual growth rate (CAGR) of 4.6% since 2015. The market is expected to grow at a CAGR of 7.5% from 2020 to reach $33,538.1 million in 2025. The global out-of-home advertising market is expected to reach $41,593.9 million in 2030, at a CAGR of 4.4%.
Clear Channel Outdoor Holdings Inc.
Focus Media Holding Ltd.
Lamar Advertising Co.
OUTFRONT Media Inc.
Stroer SE & Co. KGaA
BroadSign International LLC
Talon Outdoor Ltd
The Times Group
And Many More Companies!
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This report describes and evaluates the global out-of-home advertising market. It covers three five-year periods including, 2015 to 2020, termed the historic period, 2020 through 2025, the forecast period, and 2025-2030 the forecast period.
Growth in the historic period resulted from rapid economic growth in emerging markets, rise of globalization, and rapid technology development. Factors that negatively affected growth in the historic period were Increasing spend on alternative advertising mediums, and skilled workforce shortages. Going forward, rising urbanization, and growing digital out of home advertising will drive growth. Factors that could hinder the growth of the out-of-home advertising market in the future include high volatility in pricing of OOH advertising, and outbreak of coronavirus disease (COVID-19).
The out-of-home advertising market is segmented by type into billboard, street furniture, transit and others. The billboard market was the largest segment of the out-of-home advertising market segmented by type, accounting for 43.1% of the total in 2020. Going forward, the street furniture segment is expected to be the fastest growing segment in the out-of-home advertising market segmented by type, at a CAGR of 9.8% during 2020-2025.
The out-of-home advertising market is also segmented by platform into static and digital. The static market was the largest segment of the out-of-home advertising market segmented by platform, accounting for 56.9% of the total in 2020. Going forward, the digital segment is expected to be the fastest growing segment in the out-of-home advertising market segmented by platform, at a CAGR of 12.4% during 2020-2025.
The out-of-home advertising market is also segmented by end-user industry into vehicle industry, food & beverage industry, commercial and personal services, consumer goods, health and medical industry and others. The others market was the largest segment of the out-of-home advertising market segmented by end-user industry, accounting for 46.0% of the total in 2020. Going forward, the vehicle industry segment is expected to be the fastest growing segment in the out-of-home advertising market segmented by end-user industry, at a CAGR of 8.8% during 2020-2025.
Asia-Pacific was the largest region in the global out-of-home advertising market, accounting for 46.5% of the total in 2020. It was followed by North America, Western Europe, and then the other regions. Going forward, the fastest-growing regions in the out-of-home advertising market will be Eastern Europe and South America, where growth will be at CAGRs of 13.1% and 11.7% respectively. These will be followed by the Middle East, and Africa where the markets are expected to grow at CAGRs of 10.4% and 9.8% respectively, during 2020-2025.
For more information about this report visit https://www.researchandmarkets.com/r/g3nkur
View source version on businesswire.com: https://www.businesswire.com/news/home/20211116005885/en/
Laura Wood, Senior Press Manager
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