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Global Mobile Advertising Market Analysis 2016-2019 & 2024 - Key Mobile Advertising Trends Shaping the Market - ResearchAndMarkets.com

DUBLIN--(BUSINESS WIRE)--

The "Mobile Advertising: Global Market Analysis, Trends, and Forecasts" report has been added to ResearchAndMarkets.com's offering.

This report provides separate comprehensive analytics for the US, Canada, Japan Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2016 through 2024. Also, a five-year historic analysis is provided for these markets.

The report analyzes the worldwide markets for Mobile Advertising in US$ Thousand by the following Product Segments: Messaging, Search, and Display.

The report profiles 148 companies including many key and niche players such as:

  • 4INFO (USA)
  • Alibaba Group Holding Limited (China)
  • Amazon.com, Inc. (USA)
  • Amobee, Inc. (USA)
  • Baidu, Inc. (China)
  • Conversant LLC (USA)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • DoubleClick, Inc. (USA)
  • InMobi (India)
  • Microsoft Corporation (USA)
  • LinkedIn Corporation (USA)
  • Oath, Inc. (USA)
  • AOL, Inc. (USA)
  • ONE by AOL (USA)
  • Yahoo!, Inc. (USA)
  • Pandora Media, Inc. (USA)
  • Tencent, Inc. (China)
  • Twitter, Inc. (USA)
  • Velti (UK)

Key Topics Covered

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

2. INDUSTRY OVERVIEW

Prelude

Mobile Advertising - In a Nutshell

Mobile Advertising - Most Rapidly Growing Solution

Impact of Mobile Advertising Trends on the Industry

Current and Future Analysis

Asia-Pacific Steers the Momentum

Display Advertising to Expand the Market Potential

Messaging Advertising Sees Dwindling Fortunes

Mobile's Influence on Consumer Lifestyle Enthuses Brands

Google Leads World Mobile Ad Market

Android Invades Mobile Space

Factors Driving Growth in Mobile Advertisement Market

Personalized Nature of Advertising

Smartphones Find Favor with Mobile Advertising Firms

Expansion of Mobile Internet and 3G

4G Technologies

New Formats Help Marketers Boost Mobile Video Advertising

Adoption of New Ad Formats

Digital Video Ads to Go Mobile First

Attracting Distracted Audiences

Infiltration of Social Networks

Opt-in Advertising: Giving Consumer the Choice

The Benefit of Frequency Cap

Custom Targeting

Favorable Response Rates & Instant Feedback

Value for Money

New Forms of Mobile Advertising

3. MARKET DYNAMICS

User Engagement: The Focal Point

Key Mobile Advertising Trends Shaping the Market

Mobile Video Content Set to Rule

Hyper-Locality - Trend of Search for Nearby Places

Brands Take Advantage of Sponsored Content

Messaging Apps

Time for Brands to Increase Investment in Mobile Advertising

Hardware-Related Developments: Major Influence on Mobile Ad Market Dynamics

New-Age Advertisements to Fuel Mobile Marketing Space

The Potential of Multimedia Mobile Marketing

Mobile Video Ads Surpass Online Video Ads

Singular Focus - Boon for Mobile Video Ads

Less Distraction

Not Limited to Peak Hours

Mobile Video Ad Applications Engage Users

Easier Frequency Management

iPad: Transforming the Mobile Advertising Marketplace

Metrics and Analytics Support Drives Mobile Marketing Success

Increase in Mobile Local Advertising

Telecom Operators to Gain from Mobile Advertising

Responsive Site Design to Influence Web-Traffic

Technological Advancements Drive Growth

NFC - Another Smart Approach

RTB - Adding Dynamism to Mobile Advertising

Geo-fencing - The New Buzzword for Brand Promotion

Economical Price Plans Promote Mobile Content

Mobile TV holds Bright Prospects in Mobile Advertising

Mobile Advertising to Provide Gains to Ringtone Vendors

Programmatic Buying & Selling - The New Growth Area

Retailers Rely on Mobile

ROPO and Show-Rooming - Derivatives of Mobile Proliferation

Select Key Statistical Data

Challenges Facing Mobile Advertising Market

Factor Restraining Growth in Mobile Advertising Market

Mobile Advertising Seeks to Resolve Technical Hurdles

Click Fraud - The Negative Aspect of Mobile Advertising

Concerns over Data Protection and Privacy

Traditional Mass Media Remains Relevant

Conflict of Interest in Pay-per-Click Model

Key Issues Affecting PPC Account of Mobile Advertisers

No One Seeing the Ads

Phone Not Ringing

Obsolete Landing Page Strategy

4. TECHNOLOGICAL INNOVATIONS

Mobile Devices - Ideal Partnership of Advertising and Technology

Viewpoints on Shaping the Future of Mobile Advertising

Giffgaff

NewVoiceMedia

Crate and Hustle & Grind

MonetizeMore

Purplegator & Advanced Telecom Services

Design & Digital Media, Orchestrate

Spatially

Choozle

FerebeeLane

Hylink North America

Richardson Marketing

Very Large Bits

Key Innovative Trends

User-Generated Content

Proactive Communication Using Chatbots

Combining Moving Content with Communication

Progressive Web Apps

AR and VR

AI and Machine Learning

Server Side Header Bidding

Privacy Protection

Fraud Elimination

Live Streaming, Out-streaming and Videos

Programmatic Advertising

Messaging and Chatbots

Service-based Monetization

Google AMP and ALP

5. SERVICE OVERVIEW

Definition

Success of Mobile Advertising: Key Determinant Factors

Mobile Advertising Value Chain

Mobile Advertising Formats

Mobile Messaging

SMS

MMS

Types of MMS Advertising Units

Mobile TV

Mobile Web

Types of Mobile Web Ad Units

Mobile Internet Advertising Vs Mobile Marketing

Advantages of Mobile Advertising

Mobile Vs Traditional Advertising Channels

Mobile Advertising Guidelines

6. COMPETITIVE LANDSCAPE

Mobile Advertising Platforms

Demand Side Platforms (DSPs)

Mobile Ad Servers and SSPs

App Install Platforms

Mobile-Affiliate Networks

Mobile Ad Analytics & Tracking

Mobile-Marketing Automation Platform

App-Store Advertising

6.1 Focus on Select Players

6.2 Product Launches/Developments

Thinknear Releases Geolink Mobile Advertising Platform

MTN and Twinpine Unveil Upgraded Version of MTN Mobile Advertising

Reddit Rolls out New Native Mobile Ads

WeQ Launches WeQ Mobile Advertising Solutions

Oath Launches New Mobile Ad Formats

DDI Media Introduces DDI Mobile Advertising Platform

MobAir Launches MobAir Mobile App Marketing Platform in India

Facebook Rolls out Ads in the Facebook Messenger's Mobile App

News UK Launches New Vertical Video Studio

Cheetah Mobile Launches Cheetah Ads

InMobi Launches a Suite of Advanced Mobile Video Ad Solutions in Europe

6.3 Recent Industry Activity

AT&T Acquires AppNexus

Pandora Acquires AdsWizz

InMobi Acquires AerServ

RhythmOne Acquires YuMe

Eros Now Partners with InMobi

InMobi Partners with Microsoft to Enable New-Age CMOs

BSNL Partners with Call2Action Communication to Launch Mobile Advertising Platform

AMC Networks Partners with ACTV8me to Launch Mobile Ad Platform

InMobi Enters into Monetization Partnership with Airtel TV

Glispa Acquires JustAd

Taptica Acquires Adinnovation

Big Mobile Acquires Made Media

Line to Acquire Mobile Ad Tech Company - Five

Verizon Acquires Operating Business of Yahoo

Quotient Acquires Crisp Media

Google Partners with Bidalgo for Mobile Advertising

InMobi Partners with Talks Media for Mobile Advertising

TripleLift Partners with Tabmo to Improve Mobile Native Offering

InMobi Partners with Horyzon Media for Mobile Advertising

Twinpine Partners with Afmobi to Offer Palm Play Content Store and PalmChat Social

7. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 148 (including Divisions/Subsidiaries - 169)

  • The United States (88)
  • Canada (5)
  • Japan (6)
  • Europe (38)
    • France (6)
    • Germany (5)
    • The United Kingdom (9)
    • Spain (3)
    • Rest of Europe (15)
  • Asia-Pacific (Excluding Japan) (25)
  • Middle East (5)
  • Africa (2)

For more information about this report visit https://www.researchandmarkets.com/r/aq97xz

View source version on businesswire.com: https://www.businesswire.com/news/home/20190613005353/en/