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Global Pay TV Forecasts 2018-2024

DUBLIN, Sept. 16, 2019 /PRNewswire/ -- The "Global Pay TV Forecasts Update" report has been added to ResearchAndMarkets.com's offering.

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This research forecasts 60 million additional pay TV subscribers between 2018 and 2024 to take the global total to 1.08 billion. China will provide 19 million additional subs and India 26 million. However, the US will lose 14.4 million pay TV subscribers between 2018 and 2024 - down by 16%.

Simon Murray, Principal Analyst, said: We have updated our forecasts based on June 2019 reports. The US is the world's worst performer - with no uplift expected over the next five years. Other countries will experience a slowdown - or even some small declines in subscriber numbers - but no other country will match the gloomy projections for the US.

China will continue to supply a third of the world's pay TV subscribers, with 356 million expected by end-2024. India will bring in another 17% of the total by 2024 - or 184 million. Therefore, China and India will together provide half the world's pay TV subscribers by 2024.

IPTV is the pay TV winner. IPTV will add 100 million subscribers between 2018 and 2024 to take its total to 357 million. Pay IPTV penetration will climb to a fifth of TV households by 2024, up from only 2.5% at end-2010 and 15.4% at end-2018.

Global pay TV revenues [subscription fees and PPV movies and TV episodes] peaked in 2016 at $205 billion. Revenues will fall by 17% to $171 billion in 2024. This is lower than 2010 - despite the number of pay TV subscribers rising by 359 million between 2010 and 2024. US pay TV revenues peaked in 2015, at $106 billion, but the total will drop to $70 billion in 2024.

Published in September 2019 and based on company reports to June 2019, the Pay TV Forecasts Update report covers 224 pages in three parts:

  • A 108-page PDF giving a global Executive Summary, comparison tables and rankings. Profiles for the top 20 countries.
  • A 71-page excel workbook providing global and top 20 country forecasts (2010-2024).
  • A 45-page PowerPoint presentation will 44 charts, covering developments globally and for the top 20 countries.

Key Topics Covered:

Total households (000)

  • TV households (000)
  • Digital cable subs (000)
  • Analog cable subs (000)
  • Pay IPTV subscribers (000)
  • Pay Satellite TV subs (000)
  • Free-to-air satellite TV households (000)
  • Analog terrestrial hholds (000)
  • Primary FTA DTT hholds (000)
  • Primary Pay DTT hholds (000)

Digital homes (000)

  • Analog homes (000)
  • Pay TV subscribers (000)
  • Total DTT households (000)

Digital cable subs/TV HH

  • Analog cable subs/TV HH
  • Pay IPTV subs/TV HH
  • Pay Satellite TV/TV HH
  • Free-to-air sat TV/TV HH
  • Analog terrestrial/TVHH
  • Primary FTA DTT/TV HH
  • Primary pay DTT/TV HH


  • Digital/TV HH
  • Analog/TV HH
  • Pay TV Subs/TV HH
  • Total DTT/TV HH

Stand-alone dig cab subs (000)

  • Dual-play dig cab subs (000)
  • Triple-play dig cab subs (000)

Stand-alone pay IPTV subs (000)

  • Dual-play pay IPTV subs (000)
  • Triple-play pay IPTV subs (000)

Revenues (US$ million)

  • Stand-alone digital cable revs
  • Dual-play digital cable TV revs
  • Triple-play digital cable TV revs
  • Digital cable TV subs revenues
  • Digital cable TV on-demand revs
  • Digital cable TV revenues
  • Analog cable TV subs revs
  • Cable TV revenues
  • Stand-alone IPTV revenues
  • Dual-play IPTV revenues
  • Triple-play IPTV revenues
  • IPTV subscription revenues
  • IPTV on-demand revenues
  • IPTV revenues
  • Satellite TV subscription revs
  • Satellite TV on-demand revs
  • Satellite TV revenues
  • DTT subscription revs
  • DTT on-demand revenues
  • DTT revenues
  • Subscription revenues
  • On-demand revenues
  • Total revenues

Average Revenue Per User (ARPU - US$)

  • Stand-alone digital cable subs
  • Dual-play digital cable TV subs
  • Triple-play digital cable TV subs
  • Average digital cable (subs & VOD)
  • Analog cable TV subs
  • Stand-alone IPTV subs
  • Dual-play IPTV subs
  • Triple-play IPTV subs
  • Average IPTV (subs and VOD)
  • Pay Satellite TV (subs)
  • Pay Satellite TV (subs and PPV)
  • Pay DTT (subs)
  • Pay DTT (subs and PPV)
  • Average monthly ARPU

Pay TV subscribers by operator (000)

  • Foxtel/Optus (digital cable)
  • Foxtel (satellite)
  • Foxtel/Telstra (IPTV)
  • Foxtel (total)
  • Other

Share of pay TV subs by operator %

  • Foxtel/Optus (digital cable)
  • Foxtel (satellite)
  • Foxtel/Telstra (IPTV)
  • Foxtel (total)
  • Other

Subscription & VOD revenues ($ million)

  • Foxtel/Optus (digital cable)
  • Foxtel (satellite)
  • Foxtel/Telstra (IPTV)
  • Foxtel (total)
  • Other

Share of pay TV revenues by operator %

  • Foxtel/Optus (digital cable)
  • Foxtel (satellite)
  • Foxtel/Telstra (IPTV)
  • Foxtel (total)
  • Other

Average Revenue Per User (ARPU $)

  • Foxtel/Optus (digital cable)
  • Foxtel (satellite)
  • Foxtel/Telstra (IPTV)

For more information about this report visit https://www.researchandmarkets.com/r/uc1jr4

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