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Global Whiskey Market - Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024 - ResearchAndMarkets.com

The "Whiskey Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2019-2024" report has been added to ResearchAndMarkets.com's offering.

The publisher expects the market to reach a value of US$ 76.9 Billion by 2024, registering a CAGR of 5.2% during 2019-2024.

The global whiskey market was valued at US$ 56.7 Billion in 2018. Whiskey is an alcoholic beverage manufactured by fermenting the grain mash of malted barley, rye, wheat or corn. It is commonly aged in wooden barrels and is consumed as a rejuvenating and recreational drink. The most popular styles of whiskey include scotch whiskey, grain whiskey, blended whiskey, Irish and American whiskey. The consumption of whiskey at a moderate rate is considered beneficial for health as it reduces the risk of developing heart and blood pressure-related complications. However, excessive intake is associated with critical health issues. In cases of medical emergencies, it is also used as an alternative to alcohol to disinfect wounds.

Innovations and advancements in the manufacturing of alcoholic drinks, coupled with an increase in the number of whiskey distilleries across the globe are among the key factors driving the growth of the market. There is also an increasing demand for premium and super-premium whiskeys across both developed and emerging nations. Furthermore, changing lifestyles of consumers and the growing trend of socializing and mid-week/weekend parties among working professionals are also influencing the market positively.

Whiskey is often associated with a desire to showcase class and sophistication among peers, which has resulted in consumers looking for innovative and unique drinking experiences. Additionally, extensive promotional activities by manufacturers to strengthen distribution and purchase channels, along with the development of online retailing portals that provide consumers with a hassle-free shopping experience, is driving the market further. Moreover, product innovations such as organic whiskeys are gaining rapid preference among consumers across the globe. Other factors, including rising disposable income levels and increasing urbanization, are also projected to contribute to the market growth.

Key Questions Answered in This Report:

  • How has the global whiskey performed so far and how will it perform in the coming years?
  • What are the key regional markets in the global whiskey industry?
  • What is the breakup of the market based on the product type?
  • What is the breakup of the market based on the quality?
  • What is the breakup of the market based on the distribution channel?
  • What are the various stages in the value chain of the global whiskey industry?
  • What are the key driving factors and challenges in the global whiskey industry?
  • What is the structure of the global whiskey industry and who are the key players?
  • What is the degree of competition in the global whiskey industry?
  • What are the profit margins in the whiskey industry?

Key Topics Covered:

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study

2.2 Stakeholders

2.3 Data Sources

2.3.1 Primary Sources

2.3.2 Secondary Sources

2.4 Market Estimation

2.4.1 Bottom-Up Approach

2.4.2 Top-Down Approach

2.5 Forecasting Methodology

3 Executive Summary

4 Introduction

4.1 Overview

4.2 Key Industry Trends

5 Global Whiskey Market

5.1 Market Overview

5.2 Market Performance

5.3 Market Breakup by Product Type

5.4 Market Breakup by Quality

5.5 Market Breakup by Distribution Channel

5.6 Market Breakup by Region

5.7 Market Forecast

6 Market Breakup by Product Type

6.1 American Whisky

6.1.1 Market Trends

6.1.2 Market Forecast

6.2 Irish Whisky

6.3 Scotch Whisky

6.4 Canadian Whisky

6.5 Others

7 Market Breakup by Quality

7.1 Premium

7.1.1 Market Trends

7.1.2 Market Forecast

7.2 High-End Premium

7.3 Super Premium

8 Market Breakup by Distribution Channel

8.1 Off-Trade

8.1.1 Market Trends

8.1.2 Market Breakup by Type Supermarkets and Hypermarkets Discount Stores Online Stores Others

8.1.3 Market Forecast

8.2 On-Trade

8.2.1 Market Trends

8.2.2 Market Breakup by Type Restaurants and Bars Liquor Stores Others

8.2.3 Market Forecast

9 Market Breakup by Region

9.1 Europe

9.1.1 Market Trends

9.1.2 Market Forecast

9.2 North America

9.3 Asia Pacific

9.4 Middle East and Africa

9.5 Latin America

10 SWOT Analysis

10.1 Overview

10.2 Strengths

10.3 Weaknesses

10.4 Opportunities

10.5 Threats

11 Value Chain Analysis

12 Porter's Five Forces Analysis

12.1 Overview

12.2 Bargaining Power of Buyers

12.3 Bargaining Power of Suppliers

12.4 Degree of Competition

12.5 Threat of New Entrants

12.6 Threat of Substitutes

13 Price Analysis

14 Competitive Landscape

14.1 Market Structure

14.2 Key Players

14.3 Profiles of Key Players

14.3.1 Diageo plc

14.3.2 Bacardi Limited

14.3.3 Suntory Beverage & Food Limited

14.3.4 Pernod Ricard

14.3.5 The Brown-Forman Corporation

14.3.6 Asahi Group Holdings Ltd

14.3.7 William Grant & Sons Holdings Ltd

14.3.8 The Edrington Group

14.3.9 Allied Blenders and Distillers Pvt Ltd

14.3.10 Constellation Brands

14.3.11 La Martiniquaise

For more information about this report visit https://www.researchandmarkets.com/r/rj7yrh

View source version on businesswire.com: https://www.businesswire.com/news/home/20191206005141/en/


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