The Global White Noise Machine Market size is expected to reach $1.9 billion by 2028, rising at a market growth of 5.9% CAGR during the forecast period

·7 min read

A sound called white noise is said to cover over other sounds that are produced naturally by the environment. During its audible range of 20 to 20,000 hertz, white noise has a constant amplitude.

New York, March 23, 2023 (GLOBE NEWSWIRE) -- announces the release of the report "Global White Noise Machine Market Size, Share & Industry Trends Analysis Report By Distribution Channel, By Application, By Product Type, By Regional Outlook and Forecast, 2022 - 2028" -
It is comparable to white light, which is made up of all of the visible color spectrum’s wavelengths. White noise generators are audio equipment that contributes to creating a more relaxing bedroom environment that encourages peaceful sleep.

Along with white noise and other noise colors, these devices frequently feature ambient and natural noises like chirping birds and crashing waves. White noise machines are preferred by many sleepers because they can drown out outside noises and conceivably promote more restful sleep. A white noise machine can help create a more peaceful bedroom environment that encourages sound, high-quality sleep, and enhances focus when working or studying.

In addition to white noise as well as other noise, these devices frequently deliver ambient and natural noises like chirping birds or crashing waves. Over the forecast period, the market for white noise machines is expected to expand due to rising demand for these devices for sleeping applications and ongoing advancements in electronics. White noise machines come in two varieties: those that produce sound and those that play a loop of white noise. White noise apps are also important to mention.

These can be helpful for people on a tight budget because many of them are free or very inexpensive, but the noise produced by tiny phone speakers is frequently of poor quality and lacks many of the advantages of a machine designed specifically to produce white noise. White noise generators or apps that play sound repeatedly can get old after a while, especially if the breaks between loops aren’t abrupt.

However, some people don’t mind them. As a result, the majority of high-quality sound systems emit non-looping white noise. Actual fan sound is a subset of non-looping white noise and can be heard in the Dohm, which has an actual fan inside. Compared to a box fan, this produces a sound that is more relaxing and has extensive volume and pitch adjustments. Users escape the issues that arise with recorded or looped sound because it wasn’t pre-recorded.

COVID-19 Impact Analysis

The widespread of COVID-19 across several nations highlighted the value of digital technologies in resolving the numerous challenges that healthcare organizations encounter. Digital technologies have taken center stage and will do so going forward. Increased stress from the COVID-19 pandemic is aggravating sleep issues and causing coronasomnia, according to some experts. The market for white noise machines is expected to grow over the next years as cases of insomnia as well as poor sleep rise amid pandemics brought on by anxiety. Therefore, many people rely on the low, static buzz of a sleep sound machine when they are unable to fall asleep.

Market Growth Factors

Increasing prevalence of insomnia

Some of the common causes of insomnia include stress, irregular sleep schedules, poor sleeping habits, mental health concerns such as physical ailments and pain, anxiety and depression, drugs, neurological problems, and specific sleep disorders. The primary factors influencing the growth of insomnia prevalence are the rise in the prevalence of various sleep disorders, including parasomnias and insomnia, as well as the rise in mental depression and other painful illnesses. Mental depression is a cause of sleep problems. As a result, a rise in the general population’s mental depression fuels the increase in insomnia.

Increasing awareness about healthy sleep

Sleep is a crucial part of health, and the time, quantity, and quality of sleep are important health indicators. The regulation of metabolism, mood, performance, memory consolidation, brain recovery processes, and learning may all significantly influence sleep. Due to the significance of these processes, sleep should be seen as being just as crucial to health as nutrition and exercise. However, the importance of sleep for health has not received much attention from public health professionals or other healthcare professionals. Adults’ sleep problems seem primarily caused by their lifestyle, work patterns (shift work, long hours), or sleep disorders.

Market Restraining Factors

Excessive use of white noise level for babies

This can be an issue if the infant needs sleep and the sound machine is unavailable. Examples include trips and overnight stays somewhere other than their home, like a daycare center. A situation like that can end up being quite disruptive for everyone involved. In addition, it’s standing that not all babies respond well to white noise is crucial. Every infant’s sleep requirement is distinct, so finding the right white noise may need some trial and testing. This could be a barrier for those considering adopting white noise machines, which would slow the market’s expansion.

Product Type Outlook

By product type, the white noise machine market is segmented into plug-in noise machines, portable noise machines, stuffed animal noise machines, combination noise machines and others. The plug-in noise machines segment dominated the white noise machine market with the maximum revenue share in 2021. These devices emit soothing noises that promote relaxation and sleep. Its straightforward settings make it simple to use, and its larger volume range than other devices makes it convenient for travel, leading to rising use of these devices.

Application Outlook

On the basis of application, the white noise machine market is fragmented into adults, and babies & kids. The babies & kids segment garnered a substantial revenue share in the white noise machine market. For babies, white noise works well as a sleep association. Baby sleep aids such as the bedroom, darkness, crib, favorite toy or blanket, rocking, pacifier, nursing, etc., can all help infants fall asleep more quickly. White noise can be a helpful tool for assisting infants and newborns in getting the restful sleep they require.

Distribution Channel Outlook

Based on distribution channel, the white noise machine market is divided into offline, and online. The offline segment witnessed the largest revenue share in the white noise machine market in 2021. The retail establishment sells a selection of white noise machines from different companies. These shops’ knowledgeable customer care staff provide customers with essential knowledge and assistance. As a result, a lot of customers prefer to purchase kickboxing gear from brick-and-mortar stores.

Regional Outlook

Region wise, the white noise machine market is analyzed across North America, Europe, Asia Pacific and LAMEA. The North America region led the white noise machine market with maximum revenue share in 2021. This is because major market participants are widely available, venture capital funding is increasing, and the electronics sector in this area is receiving investments. The region’s rise in the market is also being aided by the region’s rising prevalence of sleep-related issues and increasing public awareness of the device.

The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Graco Children’s Products Inc. (Newell Brands, Inc.), Hatch, Inc., FKA Distributing Co., LLC (Homedics USA, LLC), Marpac, LLC (Yogasleep), Conair LLC (American Securities), Cloud B, Inc. (Pearl 33 Holdings, LLC), Snooz, Inc., Adaptive Sound Technologies, Inc., Sweet ZZZ Mattress, and Munchkin, Inc.

Scope of the Study

Market Segments covered in the Report:

By Distribution Channel

• Offline

• Online

By Application

• Adults

• Babies & Kids

By Product Type

• Plug-in Noise Machines

• Portable Noise Machines

• Stuffed Animal Noise Machines

• Combination Noise Machines

• Others

By Geography

• North America

o US

o Canada

o Mexico

o Rest of North America

• Europe

o Germany

o UK

o France

o Russia

o Spain

o Italy

o Rest of Europe

• Asia Pacific

o China

o Japan

o India

o South Korea

o Singapore

o Malaysia

o Rest of Asia Pacific


o Brazil

o Argentina


o Saudi Arabia

o South Africa

o Nigeria

o Rest of LAMEA

Companies Profiled

• Graco Children’s Products Inc. (Newell Brands, Inc.)

• Hatch, Inc.

• FKA Distributing Co., LLC (Homedics USA, LLC)

• Marpac, LLC (Yogasleep)

• Conair LLC (American Securities)

• Cloud B, Inc. (Pearl 33 Holdings, LLC)

• Snooz, Inc.

• Adaptive Sound Technologies, Inc.

• Sweet ZZZ Mattress

• Munchkin, Inc.

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