SEATTLE, WA--(Marketwired - Oct 23, 2013) - Today GM Nameplate announced the launch of a new brand: GMN Automotive. The new brand is intended to underscore the company's commitment to the automotive industry and communicate the diverse products that are available from GM Nameplate.
GM Nameplate has served the automotive industry for 50 years as a supplier of decorative components. Over the last decade, the company has expanded its offerings to include front panel integration, user interfaces, value-added assemblies and more.
"The branding of GM Nameplate's automotive group highlights the significant position we currently hold within the automotive industry while offering customers a glimpse of the full range of processes and capabilities that we employ," said Rich Smylie, who oversees the automotive group.
"We know automotive," said Gerry Gallagher, Vice President of Sales and Marketing for GM Nameplate. "However, because of all the industries we serve, that message is often lost. GMN Automotive is a vehicle for us to share the specific capabilities we offer the automotive industry."
GM Nameplate is often incorrectly associated with General Motors. The GMN Automotive brand also allows the company to differentiate from the automotive giant.
With the addition of GMN Automotive, GM Nameplate has a portfolio of six brands including GMN Aerospace, Elite Label, Elite Plastics and SuperGraphics.
About GMN Automotive
As a key part of GM Nameplate, GMN Automotive is a proven Tier 1 and Tier 2 supplier to the automotive industry, producing high quality interior, exterior and under-the-hood ornamentation and user interface systems. GMN's capabilities and processes ensure complete program support from the design studio to the assembly line.
About GM Nameplate
Established in 1954, GM Nameplate specializes in the custom design and manufacture of branding components, electronic input devices, value-added assemblies and large format digital graphics. GM Nameplate has over 1,000 employees throughout eight facilities in North America and Asia.