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Gmail's new 'AMP for Email' will make messages more interactive

Alex Perry

Searching the web and responding to emails can quickly turn into a mess, especially if you're the type of person who launches a new browser tab with each new task. Lucky for you, Google is here to clean up some of the clutter.

On Tuesday, Google announced "AMP for Email," a new way for developers to make emails more interactive and help their recipients complete tasks more quickly directly from their inboxes. 

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AMP, or Accelerated Mobile Pages, is something that has existed on Google for a while. For instance, opening a news story directly from a Google search page might bring you to an AMP version of that story that loads directly in the same tab instead of opening a new one. You can read the story and close out of the AMP page to go right back to where you were before. Read more...

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