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GMR Expands Music Service Offerings

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Entertainment, sports and lifestyle marketing agency GMR Marketing, which is a part of Diversified Agency Services division of Omnicom Group Inc. (OMC), has recently launched expanded music services to offer music marketing under one roof.

The market for music offerings is trending north and Omnicom plans to tap this opportunity by associating artists and brands. These partnerships will work through social media, mobile and analytics. GMR had tied up with Miller Brewing Company 18 years back, offering music marketing program. Over the years, the partnership roped in 300 artists, including Red Hot Chili Peppers, and organized 125,000 events.

The latest launch offers a portfolio of music marketing services such as music consulting, custom music production, brand activation, royalty collection and publishing. GMR Marketing aims to provide valuable insights, strategies, catalogs, music supervision, composition, production and other digital events to hold brands and consumers together.

Over the years, GMR Marketing has blended off-line and online marketing to create effective brand experiences. The company has an in-depth expertise of brand engagement that captivates consumer attention and influences their opinions.

Omnicom is one of the largest advertising, marketing and corporate communications companies in the world. Omnicom has a strong track record of winning new clients and receiving additional deals from the existing ones. The company’s business mix is well diversified geographically and benefits largely from the growing markets. In addition, the company’s efforts in maintaining controlled expenses and strong global reputation are commendable.

Omnicom currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look in the industry include Harte-Hanks Inc (HHS), Huron Consulting Group Inc.  (HURN) and Towers Watson & Co (TW), each carrying a Zacks Rank #2 (Buy).

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