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INSERTING and REPLACING Goldbely Raises $10 Million in Series A Funding to Fuel Growth

SAN FRANCISCO--(BUSINESS WIRE)--

Insert after the fifth paragraph: With this investment, Goldbely joins the Intel Capital Diversity Fund, a $125 million, five-year commitment to invest in startups led by diverse teams. Director Christine Herron led the investment for Intel Capital.

The corrected release reads:

GOLDBELY RAISES $10 MILLION IN SERIES A FUNDING TO FUEL GROWTH

Global Founders Capital and Intel Capital Leads Investment in Popular Specialty Food Marketplace to Drive Company Expansion

Goldbely, the popular specialty food marketplace that connects the most iconic, regional, and local food providers to curious eaters around the country, today announced that it has raised $10 million in Series A funding led by European investment firm Global Founders Capital and previous investor Intel Capital, with participation from returning investors CrunchFund, 500 Startups, 645 Ventures and FundersClub. Goldbely will leverage the new funding to meet increased demand and expand its operations and technology teams across offices in San Francisco and New York.

Within the past year, Goldbely has successfully managed the shipment, logistics, and customer service for over 200,000 food orders. It has seen a 200 percent increase in customers year over year, with nearly half of all food orders now being placed on mobile platforms. These orders are individually packaged by one of the company’s 300 food partners with available delivery to all 50 states.

“At Goldbely, we’re dedicated to democratizing the food industry by making the best local, artisan products available to anyone, anywhere. Our platform empowers small business owners and regional food makers and evens out the playing field with big chain retailers and online mega-brands,” said Joe Ariel, the CEO and co-founder of Goldbely. “The teams at Global Founders and Intel Capital support our vision to deliver a curated marketplace that brings the nostalgia of hometown foods to people across the country.”

Since its founding in 2013, Goldbely’s team of “Food Explorers” finds the best local delicacies from across the country, and puts them through a series of quality assurance tests to ensure a fresh and prompt delivery every time. Only three percent of food merchants are approved to join Goldbely’s highly curated platform. Current popular food items include Momofuku Milk Bar’s Birthday Cake, Gino’s East Chicago Deep Dish Pizza, Central Grocery’s Muffuletta sandwiches from New Orleans, New York City’s Ess-a-bagels, and more.

“Goldbely has proven its ability to allow best-in-class businesses with loyal and engaged followings to scale outside of local markets,” said Daniel Jones, partner at Global Founders Capital. “After seeing a few of their food partners recently hit a record million dollars in sales through the platform, Goldbely is proving how this model is impacting small business revenue growth on a national scale.”

With this investment, Goldbely joins the Intel Capital Diversity Fund, a $125 million, five-year commitment to invest in startups led by diverse teams. Director Christine Herron led the investment for Intel Capital.

For more information about Goldbely, please visit: www.goldbely.com.

About Goldbely

Goldbely finds America’s most unique, creative, and legendary foods from across the country and ships them to your door, anywhere. CEO and co-founder Joe Ariel and his team of "Food Explorers" seek out all kinds of cuisines from sweet to savory, classic to novel, and everything in between to build a selection of the nation's best handmade, small-batch foods. By helping artisan merchants build an ecommerce operation for their specialty delicacies, Goldbely offers a platform for small businesses to reach new customers and grow their revenue. Goldbely was part of Y-Combinator accelerator, and has raised $13 million from investors including Intel Capital, Global Founders Capital and others. Goldbely was named one of TIME Magazine's 50 Best Websites in America.

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