U.S. markets closed
  • S&P Futures

    4,114.50
    -8.50 (-0.21%)
     
  • Dow Futures

    33,921.00
    -75.00 (-0.22%)
     
  • Nasdaq Futures

    13,194.25
    -17.75 (-0.13%)
     
  • Russell 2000 Futures

    2,204.60
    -3.30 (-0.15%)
     
  • Crude Oil

    65.01
    -0.48 (-0.73%)
     
  • Gold

    1,869.20
    +1.20 (+0.06%)
     
  • Silver

    28.25
    -0.09 (-0.31%)
     
  • EUR/USD

    1.2234
    +0.0007 (+0.06%)
     
  • 10-Yr Bond

    1.6420
    +0.0020 (+0.12%)
     
  • Vix

    21.34
    +1.62 (+8.22%)
     
  • GBP/USD

    1.4188
    +0.0001 (+0.01%)
     
  • USD/JPY

    108.9480
    +0.0580 (+0.05%)
     
  • BTC-USD

    42,871.90
    -1,503.24 (-3.39%)
     
  • CMC Crypto 200

    1,205.03
    -48.11 (-3.84%)
     
  • FTSE 100

    7,034.24
    +1.39 (+0.02%)
     
  • Nikkei 225

    27,868.54
    -538.30 (-1.89%)
     

Goldman Sachs Invests $75M In Contextual Advertising Technology Company GumGum

  • Oops!
    Something went wrong.
    Please try again later.
Anusuya Lahiri
·1 min read
  • Oops!
    Something went wrong.
    Please try again later.
  • Goldman Sachs Group Inc (NYSE: GS) Growth has invested million in contextual advertising technology company GumGum to fast-track the growth of its contextual intelligence advertising product suite.

  • Demand for GumGum's contextual advertising technology was fueled by the phase-out of cookies and other audience targeting technologies based on personal information.

  • GumGum will utilize the investment to expand the availability of its proprietary contextual API & contextual powered Display, Native, Video (OTT & Web) products. The company will also develop and fast-track investments in key international markets.

  • GumGum worked with over 100 major brands and 1200 leading publishers. Goldman Sachs Growth will join GumGum's existing investors Upfront Ventures, NewView Capital, and Morgan Stanley Expansion Capital.

  • Price action: GS shares traded lower by 0.90% at $328.85 on the last check Tuesday.

See more from Benzinga

© 2021 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.