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Goodway Group Named a 2022 AdExchanger Programmatic Power Player

·3 min read

The recognition spotlights Goodway Group’s strategy and solution-based contributions to the digital advertising industry

NEW YORK, NY --News Direct-- Goodway Group

Goodway Group, a leading data and tech-enabled brand-performance digital marketing services firm, has been named to AdExchanger's Programmatic Power Players List 2022. The Top 50 Programmatic Powers Player list is a definitive list of the top agencies and strategic partners in the digital advertising industry.

Goodway Group deploys deep expertise across consumer and B2B marketing from brand-performance advertising, retail media, self-service DSP setup and support to commerce and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies and consultation. The agency has seen tremendous growth over the last year, having expanded its executive team, acquiring female-owned digital marketing agency Tuff, and broadening its capabilities in areas including identity and retail media networks. , Goodway Group has also widened its brand-direct client base working with notable brands, including Staples, Subaru of America, SharkNinja, Self Esteem Brands and Kubota Tractor Corporation.

"We are honored to be recognized as one of the foremost digital advertising partners in the industry," commented Jay Friedman, President of Goodway Group. "As an agency, we are focused on being an invaluable strategic partner to our clients as we guide them in navigating the rapidly evolving advertising and marketing industries, as well as delivering innovative solutions that democratize the benefits of programmatic advertising for the industry. This recognition highlights the impact of our commitment and we look forward to continuing to grow and elevate our capabilities and solutions to benefit our clients and the wider market."

Goodway Group is focused on establishing strategic partnerships, becoming the inaugural partner in The Trade Desk's Certified Service Partner Program, and investing in its key differentiator — its identity solutions. In Q1 2022, the agency enhanced its award-winning technology stack with the launch of Passport One™. This new solution aims to address brands' first-party data needs in a cookieless future by providing advertisers with a privacy-forward proprietary database to reach customers, enhance existing first-party data and create new opportunities for closed-loop measurement.

Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger's editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references.

Goodway Group's inclusion in the list is the agency's latest industry recognition. Its diverse team of digital strategists, media practitioners, technologists and data scientists have won the most prestigious awards for innovative marketing technology, impactful work and inclusive remote-first workplaces, including multi-year Ad Age Best Place to Work Awards, an AdExchanger Best Use of Technology by an Agency Award and two MarTech Breakthrough Awards.

About Goodway Group

Goodway Group is a leading data-driven and technology-enabled digital media and marketing services firm with offices in the U.S. and the UK. Our diverse team of digital strategists, media practitioners, technologists, and data scientists have won the most prestigious awards for innovative marketing technology, impactful work, and inclusive remote-first places to work including being honored as a multi-year Ad Age Best Places to Work, Ad Exchanger’s Best Use of Technology by an Agency Award, and two MarTech Breakthrough Awards. The firm deploys deep expertise across both consumer and B2B marketing, including brand-performance advertising, retail media and commerce, and advanced analytics using proprietary digital programmatic technologies, data, analytics methodologies, and consultation. Goodway Group is a 100-year-old independent and remote first media and marketing services firm. Find Goodway Group online at goodwaygroup.com or follow us on Facebook, Twitter or LinkedIn.

Goodway Group. Honestly Smart Digital.

Contact Details

Kite Hill PR for Goodway Group

Patrice Gamble


Company Website


View source version on newsdirect.com: https://newsdirect.com/news/goodway-group-named-a-2022-adexchanger-programmatic-power-player-426691032