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Britain competition regulator Competition and Markets Authority (CMA) has secured Alphabet Inc’s (NASDAQ: GOOG) (NASDAQ: GOOGL) Google’s commitment regarding its proposal to eliminate third-party cookies from its Chrome browser, Reuters reports.
The affirmation follows the regulator’s action against Google in January over the proposals’ possible role in restricting digital advertising competition.
Digital advertisers use third-party cookies to personalize and target advertising.
Google claimed that its new technology, Privacy Sandbox, will enable users to receive relevant advertising without tracking on an individual level.
Google has assured no data advantage for Google advertising products under its proposals and no preferential treatment towards its advertising products or own sites.
The CMA will now check on the commitments.
Price action: GOOG shares closed higher by 0.49% at $2,534 in the premarket session on the last check Friday.
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