Google ends cryptocurrency ad ban
Google is reversing part of its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan.
The new policy starts in October.
Facebook also started allowing some types of cryptocurrency-related advertising back on its platform in June.
Google GOOGL is ending its sweeping ban on cryptocurrency-related advertising and plans to allow regulated crypto exchanges to buy ads in the United States and Japan. The new policy starts in October .
Google's original restrictions, which it announced in March and rolled out in June, were intended to protect consumers and included initial coin offerings (ICOs), wallets, and trading advice, which are still not allowed.
While the crypto-currency boom has produced both excitement and wealth , it has also spawned fraud and high-profile scams , as regulation struggles to catch up with a fast-moving space. At various points earlier this year, Google, Facebook, Twitter, and Snapchat all cracked down on crypto-related advertising to stop bad actors, though their initial hard-line approaches prevented even legitimate businesses from buying ads.
"We don't have a crystal ball to know where the future is going to go with cryptocurrencies, but we've seen enough consumer harm or potential for consumer harm that it's an area that we want to approach with extreme caution," Google's Scott Spencer told CNBC at the time of its original ban .
Google's updated policy allows for advertisers all over the world, but they will need to apply for certification to serve ads in Japan and the United States individually. Google's move follows Facebook, which started allowing pre-approved cryptocurrency advertisers in June.
Google parent company Alphabet makes roughly 86 percent of its total revenue from advertising. The company booked over $54 billion in ad revenue in the first half of 2018.
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