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Google, India Discuss Collaborating Over Open E-Commerce Network

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  • Alphabet Inc's (NASDAQ: GOOG) (NASDAQ: GOOGL) Google and the Indian government have discussed integrating its shopping services with India's open e-commerce network ONDC, Reuters reports.

  • Google's talks follow the success of its payments business due to the government's initiative for financial transactions, the Unified Payments Interface (UPI).

  • An expert emphasized ONDC's need for a consumer player to drive mass adoption, which Google Pay did for UPI.

  • Google's existing shopping business works solely as an aggregator of listings online instead of order fulfillment like Amazon.

  • The government looks to level the playing field by reducing the cost of doing business for any seller who aspires to list their products online.

  • The Open Network for Digital Commerce (ONDC) program aims to join 30 million sellers and 10 million merchants online and cover at least 100 cities and towns by August.

  • India soft-launched its ONDC to end the dominance of U.S. companies Amazon.com Inc (NASDAQ: AMZN) and Walmart Inc (NYSE: WMT) in the booming e-commerce market.

  • Price Action: GOOG shares traded higher by 0.46% at $2,175.80 in the premarket on the last check Friday.

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