U.S. Markets open in 6 hrs 44 mins

Google just dethroned Amazon in the smart speaker wars

Chris Mills

Amazon invented the market for smart speakers when it first launched the Echo, and unsurprisingly, it has dominated the market ever since. Even the HomePod, with the full weight of Apple’s engineering team and Jony Ive’s facial hair, couldn’t make a dent in Echo sales.

But according to new sales data from Canalys, Google took the first spot in smart speaker sales in Q1 2018, beating Echo sales by nearly 700,000 devices. Chinese manufacturers Alibaba and Xiaomi continued their rapid growth to take third and fourth place respectively, while Sonos, Apple, and everyone else fights for the table scraps at the bottom.


Don't Miss: Please get this $5 accessory so your $159 AirPods sound 10 times better

Google shipped 3.2 million Google Home and Home Mini devices in Q1 2018, compared to 2.5 million Echo devices for Amazon. Those numbers look considerably worse when you consider Amazon revamped the Echo just last fall, and the Echo speaker is $30 cheaper than the Google Home.

“Google has several advantages over Amazon that have helped it move ahead,” said Canalys Analyst Ben Stanton. “But its biggest advantage is in the channel. Operators and retailers tend to prioritize Google’s speakers over those from Amazon, as Amazon is in the tricky position of being a direct competitor. But Amazon is fighting back hard, and the sheer quantity of Alexa Skills and smart home integrations will be tough for any competitor to match.”

That said, Google has the advantage of a tremendous user base that are already tied into Google software products via Gmail, Calendar, Maps, and Android phones. Provided that it can keep up its growth of smart home integrations, Amazon’s remaining weeks at the top could be numbered.

BGR Top Deals:

  1. Please get this $5 accessory so your $159 AirPods sound 10 times better
  2. The Apple Watch Series 1 is so much cheaper on Amazon than it is from Apple

Trending Right Now:

  1. Amazon might have a serious Alexa problem on its hands
  2. New report reveals even more freaky details about the UFO that shocked the US Navy
  3. SpaceX’s Falcon 9 destroyed this photographer’s camera, but not before it captured an awesome shot

See the original version of this article on BGR.com