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Google soars; GE beats; Barbie hurts Mattel

Here are some of the stocks the Yahoo Finance team is following for you today.

Google (GOOGL) Shares hit an all-time high following its quarterly report. The company handily beat profit forecasts. And while revenue was in line, it was better than expected when subtracting certain costs. Google reports solid gains in mobile and its You Tube video service. In addition, CFO Ruth Borat confirmed the company is making a conscious effort to control spending.

General Electric (GE) The big conglomerate beat on both its top and bottom lines in the period. GE says it saw strong organic growth and what it calls "exceptional" cash generation. And it's boosting the low end of its full year earnings guidance.

Mattel (MAT)  Excluding certain items, the toymaker had a surprise profit in the second quarter. But revenue fell well below analysts' forecast. And you can blame Barbie. Sales of the famous doll slumped 19%. Mattel also says it was hurt by the strong dollar.

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Hertz Global Holdings (HTZ) Shares are getting a big boost after the rental car company finished restating 2 years of financial results and said cost-cutting efforts will bring a savings of $300 million this year -- $100 million more than it had anticipated. Hertz also is reaffirming its plan to buy back $1 billion in stock.

eBay (EBAY) The online auction firm will spin off its PayPal payment unit today... with eBay investors receiving one PayPal share for every eBay share they own. PayPal is set to begin trading here on the Nasdaq Monday under the ticker symbol PYPL.

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