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Google in talks to buy mobile-payments company Softcard: TechCrunch

A Google search page is reflected in sunglasses in this photo illustration taken in Brussels May 30, 2014. REUTERS/Francois Lenoir

(Reuters) - Google Inc is in talks to buy mobile-payments company Softcard, technology news website TechCrunch reported on Friday, citing people familiar with the matter.

The deal could help pair Google with the largest U.S. wireless carriers to battle Apple Inc and its new Apple Pay service, TechCrunch wrote.

The deal may be valued below $100 million, the report said citing sources.

Softcard is jointly owned by AT&T Inc, Verizon Communication Inc's Verizon Wireless Inc and T-Mobile US Inc.

Google was not immediately available for comment outside regular U.S. business hours.

"We do not comment on merger speculation," said a Softcard representative.

(Reporting by Anet Josline Pinto in Bengaluru; Editing by Ken Wills and Lisa Shumaker)