LONDON, Feb. 07, 2019 (GLOBE NEWSWIRE) -- The Batra Group and Cherokee Global Brands (CHKE), a global brand marketing platform that manages a growing portfolio of fashion and lifestyle brands, today unveiled the striking capsule collection released as a collaboration between HI-TEC® Sportswear and Rassvet (PACCBET).
For the first time, the rich heritage and bold innovation of HI-TEC® Sportswear is blended with the strong voice of Gosha Rubchinskiy, the brand’s Creative Director. The capsule collection fuses HI-TEC®’s bold British sportswear heritage with the ever-evolving Russian youth culture aesthetics of Rassvet.
Launching April 2019, the Rassvet x HI-TEC® Sportswear collaboration, represents a significant portion of Rassvet’s 5th collection. The collaboration juxtaposes HI-TEC® Sportwear’s bold graphics alongside discreet Rassvet co-branding, offering long sleeve tees, caps, socks and footwear. Combined with the full 5th Rassvet collection (which further features men’s wardrobe basics such as denim, straight pants and striped shirts), the Rassvet x HI-TEC® Sportswear pieces allow for a full Rassvet silhouette for the first time ever.
Rassvet’s focus on bringing new energy to the fashion, art, skateboarding & music scenes, the intersection with HI-TEC® Sportswear is noteworthy; the collaboration represents Rassvet’s first venture into footwear with an unexpected play on the original HI-TEC® Squash Shoe, originally invented HI-TEC® in 1974. The gum rubber and full grain nubuck toe box design of this classic model offers excellent grip support, which is as essential in squash as in skateboarding (a clear focus of Rassvet).
Key pieces from the Rassvet x HI-TEC® Sportswear collection include:
- Hybrid Squash Shoe: a squash-meets-skateboarding shoe, blue & bright green panels, complete with clashing pink laces and gum rubber sole
- Hybrid Loafer: full leather upper with tassel detailing & tonal sole
- Tube Socks: ribbed cotton/elastane with logo detailing on cuff and sole
- Baseball Cap: 100% cotton cap with HI-TEC® logo on front & Rassvet signature on back
- Long Sleeve T-Shirt: bright green with HI-TEC®’s contrasting logo
For more information, please contact:
Marilyn Porlan, Comme des Garçons
Cherokee Global Brands:
Nadine Iacocca, VP Global Marketing
Rassvet (PACCBET) is a community of likeminded Muscovites bringing a new energy to the fashion, art, skateboarding & music scene in their city. This new generation of creatives work closely together to cultivate various projects with the objective of bringing their vision of modern Russia to the world. The word Rassvet, meaning “sunrise”, illustrates this community’s common desire to highlight a new dawn in Russian youth culture.
British brand HI-TEC® was founded on innovation in 1974, designing the world’s first Squash Shoe, featuring the low profile, gum rubber outsole. Today, the brand is built on many firsts within the footwear world, establishing itself at the forefront & forming a rich innovative history. HI-TEC®’s catalogue showcases a plethora of markets, highlighting the brand’s original & revolutionary attitude.
About Batra Group
The Batra Group was formed in 1947 and it has gone from strength to strength under its Indian ownership. BG specializes in Manufacture, Brand Distribution and Marketing and has a wealth of experience in Apparel, Accessories and Footwear sourcing. It has a Global presence and have headquarters in London and Mumbai with offices across India, Singapore, China, Indonesia and Portugal.
The Batra Group’s vision is to build sustainable businesses that create shareholder and brand values whilst sticking to its core values of Humility, Ownership, Passion, Family Ethics and Transparency.
About Cherokee Global Brands
Cherokee Global Brands is a global brand marketing organization that manages a growing portfolio of fashion and lifestyle brands including Cherokee®, TONY HAWK® Signature Apparel and Hawk Brands®, Liz Lange®, Everyday California®, Sideout®, Hi-Tec®, Magnum®, 50 Peaks® and Interceptor® across multiple consumer product categories and retail tiers around the world.
The Company currently maintains license and franchise agreements with leading retailers and manufacturers that span over 110 countries in 12,000 retail locations and digital commerce.
Safe Harbor Statement
This news release may contain forward-looking statements regarding future events and the future performance of Cherokee Global Brands. A forward-looking statement is neither a prediction nor a guarantee of future events or circumstances and is based on currently available market, operating, financial and competitive information and assumptions. Forward-looking statements involve risks and uncertainties that could cause actual results to differ materially from those expected or projected, including, among others, risks that: the Company and its partners will not achieve the results anticipated in the statements made in this release; global economic conditions and the financial condition of the apparel and retail industry and/or adverse changes in licensee or consumer acceptance of products bearing the Company’s brands may lead to reduced royalties; the ability and/or commitment of the Company’s licensees to design, manufacture and market Cherokee®, Hi-Tec®, Magnum®, 50 Peaks®, Interceptor®, Carole Little®, Tony Hawk® and Hawk Brands®, Liz Lange®, Everyday California® and Sideout® branded products could cause our results to differ from our anticipations; the Company’s dependence on a select group of licensees for most of the Company’s revenues makes us susceptible to changes in those organizations; and the Company’s dependence on its key management personnel could leave us exposed to disruption on any termination of service. A more detailed discussion of such risks and uncertainties are described in the Company’s annual report on Form 10-K filed on April 19, 2018, its periodic reports on Forms 10-Q and 8-K, and subsequent filings with the SEC the Company makes from time to time. Except as required by law, the Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
A photo accompanying this announcement is available at http://www.globenewswire.com/NewsRoom/AttachmentNg/3a44d633-301a-429b-b73d-8de145035348