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Graco's Multi-Lingual Sites Bode Well

Zacks Equity Research

Graco Inc. (GGG) recently introduced a new interactive website for Asia Pacific and Europe, Middle East and Africa (:EMEA) regions in order to better promote its products in these regions. Expanding multi-lingual website capabilities is also a part of the company’s international growth strategies.

This new website will include new functionality for additional 10 key languages and will translate marketing materials such as resource manuals and case studies as well as videos and photographs according to viewer’s preferences. Viewers will also get detailed product information in native languages from the user-friendly website.

Graco is bullish about EMEA and Asia Pacific markets as it envisages robust growth opportunities in these regions. Moving forward, Graco expects to continuously invest in its businesses to diversify and expand product portfolio to augment its market share. The website provides product features that are easier to navigate through more dynamic platforms like new visuals and global brand consistency.

Headquartered in Minneapolis, Minn, Graco supplies technology for management of fluids in both industrial and commercial applications. The company designs, manufactures and markets systems that move, measure, control, dispense, and apply fluid materials. The company’s key growth drivers include development and marketing of new products, expansion of global distribution network, and foraying into new markets with technology and channel expansion.

Graco currently has a Zacks Rank #3 (Hold). Other stocks that look promising and are worth a look in the industry include Chart Industries Inc (GTLS), Gardner Denver Inc (GDI) and Middleby Corp (MIDD), each carrying a Zacks Rank #2 (Buy).

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