New "State of Business Communication" report illuminates what’s getting in the way of collaboration, productivity, and growth in the hybrid work era
SAN FRANCISCO, January 25, 2022--(BUSINESS WIRE)--Grammarly, the company powering effective communication for over 30,000 teams and 30 million people daily, today released its "State of Business Communication: The Backbone of Business Is Broken" report, revealing the far-reaching impacts of poor workplace communication on U.S. businesses and employees. In partnership with The Harris Poll, the study estimates up to a $1.2 trillion annual loss among businesses due to ineffective communication.
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"The State of Communication: The Backbone of Business Is Broken" report from Grammarly and The Harris Poll reveals the high cost of poor workplace communication. (Graphic: Grammarly)
Effective communication with teams, customers, and stakeholders is pivotal as the hybrid workplace continues to evolve business demands. Among respondents, nearly three in four business leaders (72%) say their team struggled with communicating effectively over the last year, and most business leaders (82%) and employees (59%) are concerned about effective communication with remote or hybrid working models in the future. Leaders estimate teams lose the equivalent of nearly an entire workday (7.47 hours) each week to poor communication—or approximately $12,506 per employee every year.
"Poor communication permeates the workplace—we all know that intuitively. This research finally puts a number on how massively it’s costing businesses," said Dorian Stone, Grammarly Head of Organizations Revenue who leads the company’s enterprise offering, Grammarly Business. "Businesses must stop ignoring the impact of poor communication and commit to making communication a competitive advantage to move faster, be more efficient, and do better for customers and employees. It’s time for a reckoning of how we communicate in the digital workplace and empower teams to be successful."
By exploring communication trends, challenges, preferences, and tools, the survey of U.S. business leaders and knowledge workers illuminates why success in a hybrid landscape hinges on improving communication. Additional top-line findings include:
96% of business leaders agree that effective communication is essential for delivering the business results expected of their team in the coming year, but nearly three in four (74%) say their company underestimates the cost of poor communication.
Employees spend nearly half of a 40-hour workweek on written communication alone (19.93 hours), and business leaders (88%) and employees (63%) alike wish their company had better tools to communicate effectively.
Three in four business leaders (75%) say they spend too much time and energy resolving miscommunications, and those that grew revenue in the last year are more likely to say their team communicates effectively (92%, vs. 81% whose revenue declined or did not change).
Overcome bad communication to achieve growth and profitability: Nearly all business leaders (93%) acknowledge that effective communication is the backbone of business, but the study reveals the widespread effects of poor communication on business results. Over nine in 10 business leaders say poor communication impacts productivity, morale, and growth, contributing to increased costs, missed or extended deadlines, and reputational erosion. One in five leaders even lost business or deals due to poor communication.
Evolve the employee experience with better communication: Amid the Great Resignation and rising workforce expectations, most business leaders (57%) cite employee satisfaction and retention as a top priority for the coming year—ahead of team productivity and customer satisfaction. But the vast majority of employees (86%) experience communication issues at work, and they cite increased stress as the top impact. The study also links communication with turnover: business leaders reporting higher employee retention were more likely to have better communication.
Revisit lagging technology to underpin the digital workplace: Written communication occupies a significant part of employees’ workday; over half (57%) say they communicate in a written format a majority of the time, and email remains the most popular and preferred method. But employees and business leaders cite the need for tools to make communication easier. Teams may also be collaborating more than leaders realize: they estimate their team spends 29% of the time working with others when employees say it’s nearly half of their time (49%).
For more findings and insights on the state of workplace communication across industries, download the full report, "The State of Business Communication: The Backbone of Business Is Broken."
Read our blog posts:
Register for our upcoming webinar in March exploring the cost of poor workplace communication
Learn more about Grammarly Business and the link between effective communication and business results
The findings are based on a survey conducted online by The Harris Poll from October 1–28, 2021 among 1,001 knowledge workers and 251 business leaders in the U.S. Respondents include employees working full-time at corporations with 150 employees or more and represent a diverse mix of industries and job functions. The online survey is not based on a probability sample, and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, download the full report.
Grammarly is on a mission to improve lives by improving communication. Every day, 30 million people and 30,000 teams around the world rely on Grammarly to write with confidence and achieve results. Grammarly Premium elevates communication for individual students and professionals, Grammarly Business drives organizations of all sizes to accelerate business results, and Grammarly for Developers empowers builders to enhance the communication experience for their end users. Across all product offerings, Grammarly’s real-time communication suggestions provide comprehensive feedback wherever writing is happening. Founded in 2009, Grammarly uses a combination of technological approaches and human expertise to offer unmatched, market-leading communication support to individuals and enterprises. Grammarly is one of Fast Company’s Most Innovative Companies in AI, a member of the Forbes Cloud 100, and one of Inc.’s Best Workplaces. Learn more at grammarly.com/about and grammarly.com/business.
About The Harris Poll
The Harris Poll is one of the longest-running surveys in the U.S., tracking public opinion, motivations, and social sentiment since 1963. It is now part of Harris Insights & Analytics, a global consulting and market research firm that delivers social intelligence for transformational times. The Harris Poll works with clients in three primary areas: building 21st-century corporate reputation, crafting brand strategy and performance tracking, and earning organic media through public relations research. Learn more at www.theharrispoll.com and follow Harris Poll on Twitter and LinkedIn.
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