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GRAVITY COLLECTION, INC. (GRAVITY) Enters Into an Expansion of Its Equity Line Funding With Lambert Private Equity to USD $100,000,000.00

DENVER, CO--(Marketwire - Jan 22, 2013) -  GRAVITY COLLECTION, INC. (GRAVITY) announced today it has signed an expansion of its Special Private Placement Agreement (SPPA) to USD $100,000,000.00 of equity line funding with Lambert Private Equity LLC (LAMBERT).

GRAVITY COLLECTION's plan in the use of these funds is to expand its national and global reach with key acquisition, programming, distribution and branding.

The funding structure is a 3 year facility. Lambert funds public companies with market capitalizations under $1 billion, as well as private companies that will be listed on a securities exchange within one year of a funding commitment. Lambert will invest in all sectors including infrastructure, manufacturing, construction, mining, communications, healthcare, energy and finance.

GRAVITY COLLECTION's CEO, Harry S. Vested, Jr.: "This expansion of the funding agreement with LAMBERT will be instrumental in the expansion of our projects and programming. GRAVITY COLLECTION is excited to partner with Lambert Private Equity, as we move forward with our channel and brand.

"With this expansion, our plan is to build the GCI channel offering globally, and have it feature the largest and best collection of quality action and outdoor sports content available within a single branded action sports channel in the world, as well as multi-platform. No other action sports channel offers fans this much variety or offers brands such extensive and comprehensive marketing options. What makes GCI different from other companies is our ability to create high quality original content, live events and market the GCI brand under ongoing national and global marketing campaigns to maximize reach and attract viewership, and provide our media management and search optimization expertise. This is unique in the action sports space. It is truly exciting to have a fund partner like Lambert participate who shares our vision."

GRAVITY COLLECTION, INC. (GRAVITY) is a leader in action and outdoor sports television and film programming, across the broadest and most advanced platforms available to the genre. GCI already distributes packaged media to over 2.6 billion eyeballs and retailers worldwide; holds contracts to air films across a variety of channel distribution outlets and digital multi-platforms; provides television, video-on-demand content.

The company's mission is to deliver the largest library of best-in-class action and outdoor sports films, original content and live events to a global audience. GCI represents the interests of some of the most influential filmmakers and recognizable brands by maximizing value via comprehensive multi-platform rights exploitation. GCI maintains one of largest and most awarded collection of television and film content in the genre.

The GCI team comprises broadcast media executives, award winning producers, distribution experts, and passionate participants in the action and outdoor sports lifestyle. GCI is headquartered with offices in Denver and Beijing, China. For more information, visit www.gravitycollection.com or info@gravitycollection.com.

Lambert Private Equity LLC
Lambert Private Equity LLC invests though its unique equity and equity-linked structures in publicly traded companies around the globe.

Lambert Private Equity LLC generally looks to invest amounts from $10 million up to $500 million directly into listed companies for a variety of activities including working capital, accretive EBITDA acquisitions and other growth opportunities.

We focus on equity investments in public companies as well as private companies that will be listed on a securities exchange within six months of a funding commitment.

Lambert Private Equity LLC has no outside investors and is considered a private group run by its principals, similar to a merchant bank that invests its own capital and as such it is seeking capital appreciation through the identification and funding of growth companies.

Lambert Private Equity LLC is not an underwriter and the funding it provides is based on specific terms and conditions, including the price and volume of the company's shares once the company is publicly listed. Lambert Private Equity LLC does not provide volume, liquidity, investor relations or public relations services. www.lambertfunds.com

Forward Looking Statements
The information in this press release contains "forward-looking statements" and are inherently susceptible to uncertainty and changes in circumstances. These statements can be identified by the fact that they do not relate strictly to historical or current facts. Forward-looking statements often include words such as "anticipates," "estimates," "expects," "intends," "objective", "believes" and words and terms of similar substance in connection with discussions of future operating or financial performance. The Company's forward-looking statements are based on management's current expectations and assumptions regarding the Company's business and performance, the economy and other future conditions and forecasts of future events, circumstances and results. The Company's actual results may vary materially from those expressed or implied in its forward-looking statements. Important factors that could cause the Company's actual results to differ materially from those in its forward-looking statements include government regulation, economic, strategic, political and social conditions and other associated factors.