MIAMI, FL--(Marketwired - Apr 30, 2013) - GRILLiT, Inc. (the "Company") (
The Grand Opening of the Company's second restaurant location takes place on April 30, 2013, 11:00 AM to 1:00 PM and 5:00 PM to 7:00 PM EDT, located at 15807 Pines Blvd, Pembroke, FL.
GRILLiT now owns and operates two store locations in Miami, Florida. The upscale restaurants, with a fun and relaxing environment, tap into consumers' preference for high-quality, affordable and health-conscious eat-in and carry-out dining. GRILLiT uses only fresh ingredients and offers a variety of made-to-order grilled meats, seafood, salads, pasta and rice bowls, and wraps made with tasty seasonings and customer-selected combinations.
"The franchise model for GRILLiT follows that of Chipotle, which trades on the NYSE, Panera Bread, which trades on Nasdaq, as well as P.F Chang's and other double-digit revenue producers in the restaurant trend taking over America -- fast-casual dining," said GRILLiT's Chief Executive Officer, Raimundo Dias.
According to Technomic, total sales of the $27 billion fast-casual restaurant industry rose 6.6% in 2011 over 2010, which outpaced a mere 3.5% growth for quick-serve restaurants like McDonalds and Burger King. In a separate survey, Technomic reported that about 85 percent of consumers eat at a fast-casual restaurant at least once a month.
The Company recently appointed Mr. Ruben Gonzales to the post of Chief Operating Officer. Mr. Gonzales was previously the Senior Vice President of Operations for Chicken Kitchen USA, and was district manager for Pollo Tropical restaurants. At Chicken Kitchen, Mr. Ruben was responsible for the day-to-day operations of all franchised and corporate locations, and coordinated system-wide operations of all managers, team leaders, and employees. He is a proven leader with the skill to inspire and manage the day-to-day activities of GRILLiT's objectives.
"With our focus on building the GRILLiT franchise, we will build upon our strengths -- a great brand name and fully operational, store locations," stated Mr. Gonzales. "We expect that the increased market awareness and access to capital for a company with momentum like us (listed on a publicly traded exchange) will enable us to expand our franchises regionally, and then nationally. This is an exciting time for our Company, and I look forward to rapidly increasing shareholder value."
GRILLiT operates two healthy, fast casual restaurants in the Miami, Florida area:
- Airpark Plaza, 5799 Northwest 7th Street
- 15807 Pines Blvd, Pembroke, FL
Both are situated in highly trafficked shopping plazas. Food styles include American, Asian Fusion, Barbeque, Cuban and Latin American. GRILLiT specializes in great atmosphere, casual dining and freshly prepared, delicious made-to-order lunch and dinner options (all prepared in under three minutes). The Company is focused on expansion of its locations throughout Florida and the southeastern United States. Website: www.grillitinc.com.
Except for historical information contained herein, the statements in this release are forward-looking and made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are inherently unreliable and actual results may differ materially. Examples of forward-looking statements in this news release include statements regarding the potential growth and advantages related to market trends and consumer preferences. Factors could cause actual results to differ materially from these forward-looking statements. These risk and uncertainties are detailed from information that may be detailed from time to time in Green Equity's filings with the United States Securities and Exchange Commission. Green Equity Holdings undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.