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Groceries, gowns and Coca-Cola: Jason Wu sets up shop at New York Fashion Week

Hanna Rantala
·1 min read

By Hanna Rantala

Feb 15 (Reuters) - Lockdown cooking and casual clothinginspired designer Jason Wu's Autumn-Winter 2021 collection,which his models paraded live at New York Fashion Week on Sundayevening.

The creations were dished out in his 1950s-inspired "Mr.Wu's General Store" between rows of fresh produce set up in anempty Broadway shopfront.

"During this past year, cooking has proven to be an amazingoutlet for me creatively," the Taiwanese-Canadian designer, 38,said in a statement.

"The joys that I experience from cooking and spending timewith loved ones make me hopeful to celebrate the moments thatreally matter. This show represents who I am, not only as adesigner but as a person."

The edible ingredients were donated to City Harvest, a NewYork charity fighting food insecurity, after the show, one ofthe few live events in this year's Fashion Week.

Wu, who founded his eponymous label in 2007 and rose toglobal fame as the designer of the gown worn by former firstlady Michelle Obama to her husband's first inauguration ball in2009, has been documenting his pandemic-time cooking in a diaryon his Instagram account "MrWuEats".

In line with his 1950s Americana theme, Wu also partneredwith Coca-Cola, diving into the U.S. brand's archives to unearthprints, logos and styles.

"These logos bring that multicultural aspect to thecollection and a nod to what America means to me - a melting potof diverse cultures," Wu said.

The show featured loose-fitting long dresses and skirts,combined with knitted sweaters and long masculine coats. Red andblue popped out against whites, black and greys. Long fringesand boots in yellow snakeskin and pink patent leather lightenedup more somber styles.

(Production by Reuters Television: Editing by Richard Chang)