Building next-gen mobile experience designed to better serve marketplace needs
What do Instagram, YouTube, Candy Crush Saga, Spotify and Groupon have in common? All of these popular, free apps now have at least 200 million downloads across iOS and Android, with Groupon as the latest to hit the download milestone.1 Groupon, the global marketplace for local services, experiences and goods, has seen significant mobile growth as more consumers shift to mobile shopping, which is expected to account for more than $270 billion in U.S. retail ecommerce sales in 2019 and represent the majority of all U.S. retail ecommerce spending by 2021.2
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Groupon has the third most visited retail app in the United States3––behind only Amazon and Walmart––and the sixth highest rated iOS app of all time.4 More than 80 percent of users visit the Groupon marketplace via a mobile device.
“Groupon, very early on, recognized the disruptive potential of mobile and the power of what it could do for our business, consumers and local businesses,” said Groupon’s Chief Product Officer Sarah Butterfass. “We’re excited to continue to evolve our app to meet the demands of our ever-changing marketplace.”
Planned mobile improvements in 2019 include using Groupon’s proprietary data, machine learning and AI to improve discovery, relevance and service on the platform. Mobile is also a key enabler of Groupon’s booking and voucherless initiatives that make it easier for people to use their Groupons.
How big of a number is 200 million?
- The population of Germany, Spain and the United Kingdom combined
- Enough people to fill Soldier Field 3,252 times
- Amount of Steph Curry’s latest contract
- All-time units sold by Taylor Swift
- Total streams of “We Are the Champions” on Spotify as of March 21, 2019
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile.
"Groupon" is a trademark of Groupon, Inc. All other names used may be trademarks owned by their respective holders.
Groupon (GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.
3 Mobile Metrix Media April 2018
4 SensorTower, “The Highest Rated iOS Apps and Games of All Time, According to App Store Users,” 2018