The early morning start time is more than eight hours earlier than last year’s 3:29 p.m. preferred shopping start time
Groupon, the global marketplace for local services, experiences and goods, conducted its second annual Black Friday shopping trends survey and found that most people plan to begin their holiday shopping before they’ve even left for grandma’s house––7:16 a.m. on Thanksgiving. The early morning time is more than eight hours earlier than last year when respondents identified 3:29 p.m. as their preferred start time. And while people are starting their shopping even earlier this year, they’re not looking forward to it. According to the results, listening to an annoying children’s song on repeat, getting gum stuck in your hair and passing gas during a job interview were identified as the top things people would rather experience than braving store crowds over the long weekend.
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The survey also found that people prefer to shop online over in-store by a 2-1 margin and gravitate more towards small businesses because of their unique selection, the money they spend stays in the community and they offer a more personalized customer experience.
“No matter when and where you start your holiday shopping, our convenient, always-on marketplace is ready with the latest gadgets, personalized gifts and amazing local experiences,” said Aaron Cooper, president of North America, Groupon. “In addition to having great deals from some of the biggest names in retail and ecommerce, we’re proud to offer shoppers a massive and unique catalog of supply featuring many of the small businesses in their neighborhood.”
To help people get a head start on their shopping, the Groupon Holiday Gift Shop (https://www.groupon.com/occasion/gift-shop) is available 24/7 with curated items and experiences for everyone in your life.
New Ways to Explore Your City and Neighborhood
Quirky Stocking Stuffers
Apparel & Jewelry
To view Groupon's entire collection of holiday gifts, visit the popular gift shop here https://www.groupon.com/occasion/gift-shop.
While supplies last. No substitutions and no rainchecks. All deals subject to change. Advertised prices available [11/21/18] but end dates vary. See the product listing on groupon.com for its sale end date.
"Groupon" is a registered trademark of Groupon, Inc. All other names used may be trademarks owned by their respective holders.
Groupon (GRPN) is building the daily habit in local commerce, offering a vast mobile and online marketplace where people discover and save on amazing things to do, see, eat and buy. By enabling real-time commerce across local businesses, travel destinations, consumer products and live events, shoppers can find the best a city has to offer.
Groupon is redefining how small businesses attract and retain customers by providing them with customizable and scalable marketing tools and services to profitably grow their businesses.
To download Groupon's top-rated mobile apps, visit www.groupon.com/mobile. To search for great deals or subscribe to Groupon emails, visit www.groupon.com. To learn more about the company’s merchant solutions and how to work with Groupon, visit www.groupon.com/merchant.