CHICAGO, IL--(Marketwired - May 03, 2016) - Guaranteed Rate, the eighth largest retail mortgage lender in the nation and an industry technology leader, announced today its new Intuitive Loan Finder, a powerful online tool to help borrowers quickly explore their mortgage options with just a few easy clicks.
The Intuitive Loan Finder's robust decision logic is based upon the experience and wisdom of Guaranteed Rate's industry-leading team of loan officers in helping more than 500,000 happy clients find their perfect loan. The tool guides customers through a series of simple questions to understand their unique situation and preferences. Key inputs include the loan type (purchase or refinance), the type of structure (home or condo), the purpose of the property (residence or investment), and expected timeframe to keep the property. Guaranteed Rate's Intuitive Loan Finder then analyzes this data, and leverages proprietary algorithms to generate a list of relevant loan options and prioritize the best matches for each customer's specific needs.
"Guaranteed Rate has always given borrowers complete transparency and control of the mortgage process," said Victor Ciardelli, president & CEO of Guaranteed Rate. "Our new Intuitive Loan Finder now puts even greater power in the hands of our customers as they evaluate their loan options online, at their own pace."
The Intuitive Loan Finder perfectly complements Guaranteed Rate's powerful Digital Mortgage SM solution. Customers who are still researching loan options can use the Intuitive Loan Finder to narrow their search, while customers who already know which mortgage they want can use Guaranteed Rate's Digital Mortgage technology to get approved online in just minutes -- anytime, anywhere.
About Guaranteed Rate
Guaranteed Rate is the eighth largest retail mortgage lender in the U.S. The company has become The Home Purchase Experts® by introducing the world's first Digital Mortgage and offering low rate, low fee mortgages through an easy-to-understand process and unparalleled customer service. Headquartered in Chicago with approximately 175 offices across the U.S. and licensed in all 50 states, Guaranteed Rate has helped hundreds of thousands of homeowners with approximately $100 billion in home purchase loans and refinances since 2000 and $18 billion in 2015 alone. Guaranteed Rate has the most originators in Scotsman Guide's Top Originators 2015 rankings and was named one of Chicago's Top Workplaces by the Chicago Tribune in four of the past five years. In 2015, Guaranteed Rate was recognized as one of Inc. 5000's Fastest Growing Companies in America. Visit guaranteedrate.com for more information.