At this point, there's pretty much no excuse not to have an Amazon Prime account. Aside from just free two-day shipping, a membership will get you access to thousands of movies and TV shows (the hilarious Catastrophe is worth joining alone) and also Amazon's own in-house fashion brands, which are exclusive to Prime members only. Don't worry - this doesn't mean your new clothes will come with big Amazon labels sewn into the back. The retailer quietly launched six women's lines under the names of Lark & Ro, Paris Sunday, Mae, Ella Moon, Arabella, and Coastal Blue. You might have already been shopping these without even knowing it! We created this easy guide to help you navigate the characteristics of each, which spans everything from polished work staples to lingerie and swimwear. Happy shopping!
Lark & Ro
This line focuses on wardrobe pieces with a more classic appeal, as opposed to trend-driven. You'll find plenty of stylish workwear essentials, including things like shift dresses, blouses, and trench coats, as well as items for everyday life. It's a great place to stock up on affordable finds for the office and even cocktail events! Prices range from $5 to $199.
Paris Sunday is Amazon's answer to contemporary, on-trend clothing aimed at style-savvy shoppers. The aesthetic is slightly younger than Lark & Ro, and it features tons of bright colors, prints, and flirty cutouts. This is the place to find things like jumpsuits, off-the-shoulder dresses, and lace tank tops for your weekend wardrobe. Prices range from $9 to $50.
Looking to freshen up your lingerie drawer without spending a fortune? That's where Mae comes in. This intimates line has you covered (literally) with lacy bralettes that are pretty enough to show, underwear basics, and even cute pajama sets that'll make you want to throw a slumber party. Prices range from $16 to $45.
If you love Anthropologie, you'll want to check out Ella Moon. This clothing line has a distinctly bohemian feel, and it's described by Amazon as "Globally inspired; everyday beautiful." The designs are print-heavy, along with lots of lace and embroidery. You'll find mostly casual tops, sundresses, and a few kimonos. Prices range from $30 to $100.
While Mae is a bit more romantic and playful in comparison, Arabella is where you'll find effortless sleepwear that never goes out of style. This line is also more inclusive, with plus-size options, silhouettes that suit a wider age range, and intimates designed for curvier figures. Shop here to find your next cozy robe for lounging, everyday pajama set, or a lace-trimmed nightgown. Prices range from $15 to $36.
There's nothing fun about trying on $200 swimsuits under terrible overhead lighting. Coastal Blue lets you shop for swimwear from the comfort of your home - and without the over-the-top price tags. The designs also provide more coverage, but they still include trendy details, like lace-up backs and vibrant patterns along with classic solids. This is a great place to find a cute, affordable suit (or cover up!) that you'll feel good in and actually be able to move around in. Prices range from $29 to $115.
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