LOS ANGELES, CA--(Marketwire -08/16/12)- GumGum, the leading provider of in-image advertising solutions for brands, announced today it has appointed Tony Winders as Senior Vice President of Marketing. Winders will lead GumGum's messaging strategy, product marketing and communications programs to expand awareness of its in-image advertising platform among agencies, brands and publishers.
"Tony is one of the most connected and well-regarded marketing executives in the digital media industry and we are thrilled to have his senior-level experience on our leadership team," said Ophir Tanz, CEO and founder of GumGum.
Winders comes to GumGum from his own consulting practice, where he provided marketing and business development strategies to digital media and technology companies including Rocket Fuel, Causecast, Fanzila, Momentfeed and LuxeYard. Previously he was Vice President of Marketing at ValueClick Media, which he helped to establish as one of the most trusted display advertising networks among agencies and brands.
An early pioneer of digital marketing, advertising and public relations, Tony co-founded one of the world's first interactive agencies, iAgency, in 1995. As president of iAgency, he created innovative digital campaigns for brands such as Coca-Cola, DIRECTV, HBO, Kenwood, latimes.com, NBC, Paramount Pictures, Qualcomm, Segasoft, Symantec, Universal Studios Online, Warner Bros. Online and Zappos.
"GumGum represents one of the best innovations I've seen in display advertising in a long time," said Winders. "It's exciting to be part of introducing such an effective, premium solution to brands that are looking for new ways to achieve higher engagement for their campaigns."
GumGum is the leading provider of in-image advertising solutions for brands. Reaching consumers as they actively view photos across hundreds of premium websites, GumGum serves contextually relevant ads that yield far higher engagement than those of traditional display advertising units. In addition to helping advertisers reach highly targeted audiences in a brand-safe environment, GumGum gives publishers a new way to earn revenue by overlaying interactive ad units on their images. Founded in 2007, GumGum is headquartered in Santa Monica, California. Investors include GRP Partners, First Round Capital, New Enterprise Associates and Crosscut Ventures. For more information, visit www.gumgum.com or call (310) 260-9666.