H&M's largest store is currently in Las Vegas.
But that's about to change, according to Izzy Grinspan at Racked. The fast-fashion retailer just signed a lease for a 57,000 square foot property at 5th Avenue and 48th street.
The location is close to the shops on 5th avenue that are constantly inundated with tourists. H&M already has a store in the area, and it's constantly packed.
Racked offers some insight into why the brand is making the move:
"Why does H&M need a monster store just three blocks from its current location at 640 Fifth Avenue ? Well, there's the question of storage. This new space will carry all of the brand's collections , including lingerie, baby clothes, and housewares. The company also believes opening multiple stores near each other "increases foot traffic," as one spokesperson told Women's Wear Daily . Then there's the possibility that 640 Fifth won't be around much longer. Last month, we heard a rumor that H&M would be moving out once the rent goes up in 2014."
Did you know that H&M has housewares? We didn't.
We'll follow up with a full tour when the store opens.
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