STERLING, VIRGINIA--(Marketwire - 06/10/11) - hCentive Inc (www.hCentive.com) today announced that Coventry Health Care, Inc. (www.coventryhealthcare.com) selected the hCentive WebInsure Consumer platform to power the online sales of its health plan products for individuals and families.Online consumers shopping for health insurance and brokers who quote and sell CoventryOne Individual products are now using the hCentive WebInsure Consumer platform."Coventry's goal is to offer a simple and straight-forward experience for our customers. We looked for an easy-to-use solution for both consumers and brokers. The tool that we built with hCentive accomplishes that goal and positions us for success in the growing Individual market," said Tom Stoiber, Vice President, Individual Products at Coventry Health Care. "We evaluated many different vendors, and hCentive offered the best platform and value for our investment.""We are extremely pleased with Coventry's selection of hCentive Solution,' said Sanjay Singh, CEO of hCentive, Inc. "Coventry's choice reflects the value payers see in our solution. We have created a platform that helps insurance companies meet the requirements of health care reform and simplify distribution and administration."About Coventry Health Care, Inc.Coventry Health Care (www.coventryhealthcare.com) is a diversified national managed health care company based in Bethesda, Maryland, operating health plans, insurance companies, network rental and workers' compensation services companies. Coventry provides a full range of risk and fee-based managed care products and services to a broad cross section of individuals, employer and government-funded groups, government agencies, and other insurance carriers and administrators.About hCentivehCentive is in the business of simplifying the complex world of health insurance. hCentive provides technology solutions for health insurers, state health insurance agencies and health care software companies. These solutions help them reduce cost and administrative complexity, while enhancing relationships with their customers.The hCentive WebInsure Consumer and WebInsure Group platform help health insurers cost effectively acquire individual and small business customers. The hCentive WebInsure State platform helps states comply with health insurance exchange requirements of the Patient Protection and Affordable Care Act of 2010.